11 Negotiation – Evaluating a potential partnership

Words and Phrases
Study the following words and expressions together with their definitions with your tutor.
Then, construct your own sentences using each word/expression on the list.
ANSWER
lucrative
profitable
Sample Sentence:
factor in
to include a particular amount when calculating something
Sample Sentence:
affiliation
the state of being associated
Sample Sentence:
synergy
the collaboration of two entities to produce an effect greater than the sum of their individual effects
Sample Sentence:
test the waters
to make an initial assessment
Sample Sentence:
Data Interpretation
Listen to your tutor as he/she reads the text.
Study and interpret the given data. Then, discuss with your tutor.
Question
Assess and compare the performance of your company’s (enterprise C) potential partners with the given data.
• introduce the general idea
• enumerate main points
• make a conclusion
ANSWER
Problem-solving
Read the passage below silently. Then, discuss with your tutor.
In your discussion, talk about how you would deal with the situation.
Read the passage below silently.
Based on the data shown in the graph in Activity 2, evaluate the two enterprises. Choose the enterprise that will make a better business partner with Enterprise C, then justify your decision.
discussion
discussion
Sample Answer
Expressing Opinions
Read the text silently. Express your opinion on each statement in 4-5 sentences.
ANSWER
Willingness to restructure one’s business should be taken into consideration.
Answer:
Partnerships should result in a brand synergy with less cost.
Answer:
It should not be a factor in the possibility of compromising lucrativeness.
Answer: