6 Presentation – Proposing Projects

Words and Phrases
Study the following words and expressions together with their definitions with your tutor.
Then, construct your own sentences using each word/expression on the list.
ANSWER
corner a market
to dominate a particular market
Sample Sentence:
perhaps
used to express uncertainty or possibility
Sample Sentence:
venture
a risky undertaking
Sample Sentence:
catch on
to understand what is meant
Sample Sentence:
draw up
prepare a plan, proposal, agreement or document in detail
Sample Sentence:
Data Interpretation
Listen to your tutor as he/she reads the text.
Study and interpret the given data. Then, discuss with your tutor.
Question
You are a business unit director in an advertising agency. Your client asked you to present the media habits and consumption of the target market of his product. The information will be useful in creating strategies and tactics for the upcoming advertising campaign of his product. The target market of the product is the group of males from class ABC ages 18 to 35 years old.
• introduce the general idea
• enumerate main points
• make a conclusion
ANSWER
Problem-solving
Read the passage below silently. Then, discuss with your tutor.
In your discussion, talk about how you would deal with the situation.
Read the passage below silently.
(For the upcoming advertising campaign of his product as shown in the graph in Activity 2) During your presentation, your client asked for your recommendation. Propose the top 3 most appropriate media for the latest advertising campaign of their product based on the media habits and consumption of the target market.
discussion
discussion
Sample Answer
Expressing Opinions
Read the text silently. Express your opinion on each statement in 4-5 sentences.
ANSWER
I practice my presentation.
Answer:
Reading notes while doing the presentation is good.
Answer:
I should make an eye contact with my audience.
Answer: