Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson33: Brand building

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1. fundamental
	-forming the base, from which everything else develops
	Our company is based on the fundamental principle that all employees should cultivate their skills.
2.　sustainable
	-causing little or no damage to the environment and therefore able to continue for a long time
	Many food brands are adopting sustainable practices to help protect the environment.
3.　commit
	-to promise or give your loyalty, time, or money to a particular principle, person, or plan of action
	It is crucial that you commit to every task.
4.　in the works
	-in the process of being planned or done
	The project in Europe is still in the works.
5.　on the go
	-very busy
	Corporate employees are usually on the go.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　fundamental
Answer:
2. sustainable
Answer:
3. commit
Answer:
4. in the works
Answer:
5. on the go
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

SUNFIELD Inc.

Sunfield Inc. began production in 2016. We at Sunfield are united by our fundamental belief that people should enjoy dairy-free products made from sustainable sources. Over the years, Sunfield has been providing households with various organic dairy-free products. We commit to both quality and care. The brand made a name for itself when it launched SoyFun, a great-tasting soy beverage that comes in three different flavors: strawberry, blueberry, and melon. Today, the brand continues to expand its range of healthy products. A wide selection of products is already in the works. With more organic and great-tasting goodies to hit the stores, Sunfield will surely win the hearts of people who are always on the go.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are with a new client. Tell your tutor, who will act as the new client, information on how the brand you are working for was developed. Please use the following as your guide:
– Tori Shoes was founded in 2008 and specializes in footwear.
– The brand made a name for itself when it launched its 2012 winter collection.
– It will launch its line of summer footwear next month which will surely attract people who are always on the go.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What is one of the most trusted brands in your country?
2.	Nowadays, what is the best way for a company to attract more consumers? Please explain.

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.