Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson8: Consumer market survey

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　demographic
	-a group of people, for example, customers, who are similar in age, social class, etc.
	The demographic of this report belongs to the 40 to 50 age group.
2.　overview
	-a short description of something that provides general information about it
	I will send you a brief overview of the job description later via email.
3.　respondent
	-a person who answers a request for information
	There were a total of 300 respondents in the recent consumer market survey.
4.　inclination
	-a preference or tendency, or a feeling that makes a person want to do something
	Our customers have an inclination to use our services during summer vacation.
5.　end-user
	-the person or organization that uses a product or service
	Let us modify the user interface according to the request of our end-users.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1. demographic
Answer:
2. overview
Answer:
3. respondent
Answer:
4. inclination
Answer:
5. end-user
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

Good day. I shall present the results of the survey I have conducted in Michigan.

To begin, the target demographic for this overview belongs to the 20 to 30 age group. The number of male and female respondents are equal, all of whom reside in their college dormitories.

The results show that the participants have a strong inclination to buy laptop computers rather than desktop computers.

This is due to the former’s mobility and ease of use. Lastly, end-users who wish to purchase laptop computers expect high-end quality and portability. Their demand includes being able to use the laptop computers anytime, anywhere due to their busy schedule.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You have conducted a survey in Shinjuku on the type of English learning the students demand or prefer. Present the survey results to your manager using the following details and structure:
– target demographic (12 to 18-year-old students, male and female)
– consumer habit (inclination)
– expectations (including demands)

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What is the importance of conducting consumer surveys?
2.	How effective are consumer surveys in marketing?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.