Business Conversation (Intermediate): Marketing plan

PART A_1
Let’s learn new vocabulary. Listen and repeat these words with your tutor.
PART A_2
1. target customer(s) 対象顧客、ターゲット顧客
  Our product’s target customers are university students.
2. registration 登録
  Student registration will start next week.
3. pique (someone’s) interest ~(人)の興味をそそる
  The company’s laptop advertisement piqued my interest.
4. timing タイミング
  The meeting’s timing was convenient for everyone.
5. install インストールする、組み込む、導入する
  They will install a new heating system in our office.
PART A_3
I will ask the questions. Please answer them in complete sentences.
PART A_4
1. Who are the target customers of your products and services?
2. Do your customers need registration to access the services you offer?
3. What advertisement has piqued your interest recently?
4. How do you pick the perfect timing when releasing products?
5. What type of CCTV cameras are installed in your office?
PART B_1
Let’s read the dialogue. I will play Ron and you will play Emma. Then, we’ll switch roles.
PART B_2

Good morning, everyone. Thank you for attending this meeting. Today’s agenda is our new product: the document scanner mobile app.
May we know the target customers for this product?

Yes. Our target customers are students and workforces, particularly office workers.
Interesting. Could you tell us more about the product?

Of course. The document scanner app is free to use. It also doesn’t need any registration, so users can scan, save, and share any scanned document quickly.
That does sound promising. What would be our next course of action?

After the final testing, we will be advertising it. The best way to promote our product is by running social media ads. We can include teasers to pique their interests.
Great idea. By the way, when are we launching the app?

We are going to officially release the product in spring. It’s the start of the school year, so it’ll be the perfect timing to launch it.
Wonderful. Thank you for sharing your marketing plan. We will schedule
another meeting to discuss it further.

PART C_1
Let’s read the dialogue. Read aloud, filling in the blanks as you remember the sentence you just read.
PART C_2

Good morning, everyone. Thank you for attending this meeting. Today’s agenda is our new product: the document scanner mobile app.
May we know the target customers for this product?

Yes. ______________ are students and workforces, particularly office workers.
Interesting. Could you tell us more about the product?

Of course. The document scanner app is free to use. It also doesn’t need any registration, so users can scan, save, and share any scanned document quickly.
That does sound promising. What would be our next course of action?

After the final testing, we will be advertising it. The best way ______________ is by running social media ads. We can include teasers to pique their interests.
Great idea. By the way, when are we launching the app?

We are going to ______________ in spring. It’s the start of the school year, so it’ll be the perfect timing to launch it.
Wonderful. Thank you for sharing your marketing plan. We will schedule
another meeting to discuss it further.

PART D_1
Let’s read the new dialogue. Read aloud, filling in the blanks with the vocabulary and expressions you learned.
PART D_2

Good day, everyone. Thank you for attending this meeting. I’ll be introducing our new product.
Thank you for arranging this meeting. You can start now.

Our new product is bullet CCTV cameras. Our ______________ are schools.
Could you tell us more about the cameras?

Bullet CCTV cameras are easy to install and weatherproof. They can be installed in and out of establishments. Our bullet CCTV cameras also have built-in night visions.
That’s wonderful. How are we going to advertise it?

The ______________ is by direct marketing. We can start with the schools in this area.
When will we start selling the cameras?

We are ______________ in fall.
PART E_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART E_2
Your company will release a new product: noise-canceling headsets. Present the marketing plan to your team. Your tutor will pretend to be one of your teammates.
PART E_3
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.