Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson34: Promotional e-mail about a new product

PART A_1

Let’s learn vocabulary. Listen and repeat these words and sentences after your tutor.

PART A_2

1.　kick-start
	-to make something start to happen or start to develop more quickly:
	Completing several internships at marketing firms kick-started my career.
2.　well-being
	-the state of feeling healthy and happy
	An employee’s performance in the workplace is linked to his overall well-being.
3.　combat
	-to try to stop something unpleasant or harmful from happening or increasing
	The organization teaches its members how to combat cyber security threats.
4.　portable
	-light and small enough to be easily carried or moved
	Our company specializes in the production of portable storage containers.
5.　patronage
	-the financial support or business provided to a store, hotel, or the like, by customers, clients, or paying guests
	We appreciate Mr. Sanders for his never-ending patronage over the years.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　kick-start
Answer:
2.　well-being
Answer:
3.　combat
Answer:
4.　portable
Answer:
5.　patronage
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

FROM: jullianroe.u@brightbeveragesinc.com
TO: subscribers@brightbeverages.com
SUBJECT: THE NEWEST HEALTHY DRINK

To our dear subscribers,

Greetings from Bright Beverages! It is time for you to kick-start your path to health and well-being. Experience a refreshing lifestyle with our Pure Boost juice, a drink made from vegetables and fruits such as kale, spinach, apple, and blueberries. Pure Boost is a fortified drink rich in vitamin C and D, which can help combat the harmful effects of stress. The product will be available next week in stores nationwide. As part of our special offer, you can receive a portable speaker when you purchase online. For a secure transaction, an official Bright Beverages representative would be honored to get in touch with you.

Thank you for your patronage.

Best regards,
Jullian Roe
Marketing Officer, Bright Beverages Inc.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below using the expressions you just learned.

PART C_2

Your brand is launching a new product. Introduce it to your tutor, who will act as your new client. Please use the following as your guide:
– Your brand is Truman Time.
– Your new product is the Classic Lombard leather watch.
– The product will be available in stores nationwide next month.
– Customers will get a free strap if they purchase online.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Do you receive promotional emails? How do you feel about them?
2.	Nowadays, what is the best way to promote a new product? Please explain.

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.