Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson62: Proposing a social media strategy

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　formulate
	-to develop all the details of a plan for doing something
	IMT Tech formulates the best marketing strategy by getting in touch with business professionals to promote their products.
2.　customer retention
	-the ability of a company or product to retain its customers over some specified period
	Valuing your clients is an important factor of customer retention.
3.　address
	-to give attention to or deal with a matter or problem
	Could I put you on hold for a minute or two? I’ll just check your record on our system to address your concern.
4.　devise
	-to invent a plan, system, object, etc., usually using your intelligence or imagination
	The company needs to devise a new program where employees can communicate effectively.
5.　set (something) in motion
	-to begin something, such as a plan or process
	The company aims to set the new policy in motion next week.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　formulate
Answer:
2.customer retention
Answer:
3.address
Answer:
4.devise
Answer:
5.set (something) in motion
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Hi, Mike. Are you free to talk right now?

Mike

Yeah, I am. This is about the new social media strategy, right?

Harry

Yes. In our last meeting, my team decided that social media is the right way to recover Tom’s Sports’ competitive advantage. So, we formulated a strategy on how we can go about this.

Mike

Do you think this will be worth the money that we will invest?

Harry

Very much so. Our customer retention rate has been down for the past five months. It’s about time to take action.

Mike

Thank you for addressing that problem. So, what do you suggest?

Harry

I’m planning to devise an online marketing plan where we will collect feedback from our regular customers and share them on social media. We plan to get this campaign off the ground to increase brand recognition.

Mike

Hmmm… That sounds good. But how are we going to target the right people?

Harry

I suggest we go first to our regular customers who are professional athletes or sports enthusiasts.

Mike

Excellent idea! In what platform do we put this into effect?

Harry

The best platform for us would be the leading social networking sites like Facebook and Instagram. Promoting our products via these channels can set this strategy in motion.

Mike

That’s a great plan! Let’s discuss more this tomorrow with the whole marketing team.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your team is tasked to come up with a social media strategy for your company’s new line of skincare products. Talk to your tutor (your manager) about it with the following details:
1) Marketing objective: to increase the number of fans
2) Suggestion: go first to young women aged 20-30
3) Strategy: posting videos every day

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	How can a company use social media to its advantage?
2.	What is your favorite product that you discovered through social media?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.