Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
|-a strong feeling among a group of people in reaction to a change or recent events
|The brand faced a major public backlash for signing a controversial artist as its endorser.
|2. market share
|-the number of things that a company sells compared with the number of things of the same type that other companies sell
|Mr. Uy, a businessman, prefers purchasing market share to establishing his own brands because he believes it’s less costly.
|-the period that follows an unpleasant event or accident, and the effects that it causes
|The country’s unemployment rate has increased in the aftermath of the pandemic.
|-to refuse to buy a product or take part in an activity as a way of expressing strong disapproval
|The agency urged the people to boycott the brand’s products because of its unpaid taxes.
|-to (cause to) stop moving or doing something or happening
|Creamery Delights will halt factory operations next month for building and equipment maintenance.
Let’s make sentences using the vocabulary we’ve just learned.
Let’s read the dialogue. After that, we’ll switch roles.
Harry, have you heard about what happened to Nutri S. Corp.?
Hmm, I don’t think so. What happened?
The company faced public backlash for food poisoning cases because of some of its products.
Really? That sounds extreme. What happened to them after?
The company lost 20% of its market share in the aftermath of the incident, as consumers began doubting the safety of eating the company’s products. Some people have also been boycotting its products.
That’s huge! So, what action did they take to avoid further backlash?
Nutri S. temporarily halted factory operations to sanitize its facilities and replace old equipment to avoid further trouble downstream.
That’s probably for the better. Are they also doing something to keep the incident from happening again?
Yes, they are. I heard that they have also set stricter food handling guidelines in its factory, in its efforts to avoid the same incident from repeating.
That’s good to hear. I’m hoping all goes well.
Please summarize the conversation using your own words and expressions.
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
|Your skincare company is facing a public backlash due to customer complaints regarding major skin reactions after using your beauty products. Discuss the incident with your tutor, who will play your colleague’s role, using the following expressions:
1) “Our company is facing public backlash for ~.”
2) “~ in the aftermath of the incident.”
3) “To avoid further trouble downstream, the company ~.”
Let’s discuss today’s theme. Please answer the questions below.
|What can companies do to boost their reputation?
|What circumstances can damage the reputation of companies?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)