Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson66: Public relations disaster

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　backlash
	-a strong feeling among a group of people in reaction to a change or recent events
	The brand faced a major public backlash for signing a controversial artist as its endorser.
2.　market share
	-the number of things that a company sells compared with the number of things of the same type that other companies sell
	Mr. Uy, a businessman, prefers purchasing market share to establishing his own brands because he believes it’s less costly.
3.　aftermath
	-the period that follows an unpleasant event or accident, and the effects that it causes
	The country’s unemployment rate has increased in the aftermath of the pandemic.
4.　boycott
	-to refuse to buy a product or take part in an activity as a way of expressing strong disapproval
	The agency urged the people to boycott the brand’s products because of its unpaid taxes.
5.　halt
	-to (cause to) stop moving or doing something or happening
	Creamery Delights will halt factory operations next month for building and equipment maintenance.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　backlash
Answer:
2.market share
Answer:
3.aftermath
Answer:
4.boycott
Answer:
5.halt
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Harry, have you heard about what happened to Nutri S. Corp.?

Liam

Hmm, I don’t think so. What happened?

Harry

The company faced public backlash for food poisoning cases because of some of its products.

Liam

Really? That sounds extreme. What happened to them after?

Harry

The company lost 20% of its market share in the aftermath of the incident, as consumers began doubting the safety of eating the company’s products. Some people have also been boycotting its products.

Liam

That’s huge! So, what action did they take to avoid further backlash?

Harry

Nutri S. temporarily halted factory operations to sanitize its facilities and replace old equipment to avoid further trouble downstream.

Liam

That’s probably for the better. Are they also doing something to keep the incident from happening again?

Harry

Yes, they are. I heard that they have also set stricter food handling guidelines in its factory, in its efforts to avoid the same incident from repeating.

Liam

That’s good to hear. I’m hoping all goes well.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your skincare company is facing a public backlash due to customer complaints regarding major skin reactions after using your beauty products. Discuss the incident with your tutor, who will play your colleague’s role, using the following expressions:
1) “Our company is facing public backlash for ~.”
2) “~ in the aftermath of the incident.”
3) “To avoid further trouble downstream, the company ~.”

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What can companies do to boost their reputation?
2.	What circumstances can damage the reputation of companies?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.