Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson65: Responsibilities of a brand manager

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　take (something) to the next level
	-to further improve or advance something
	Star Fashion Clothing took its marketing to the next level by signing Kendall Jenner and Gigi Hadid as their new endorsers.
2.　spearhead
	-to lead something such as an attack or a course of action
	Mr. Dawson spearheaded the brand’s marketing campaign in Florida.
3.　rise to the challenge
	-to perform so as to succeed
	Joanna is an assertive employee. She likes to rise to every challenge.
4.　extensive
	-wide in range and including much detailed information
	We need someone who has extensive practice in programming.
5.　consumer behavior
	-the actions and decision-making of people who purchase goods and services for personal consumption
	Understanding consumer behavior is important to increase customer loyalty.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　take (something) to the next level
Answer:
2.spearhead
Answer:
3.rise to the challenge
Answer:
4.extensive
Answer:
5.consumer behavior
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Good morning, Mr. Payne. Welcome to KLP Marketing Corp.

Liam

Thank you, Mr. Styles. It’s a pleasure to be here as your new brand manager.

Harry

Great. So, as you’ve known in our previous interview session, we needed someone to take KLP Marketing Corp.’s campaigns to the next level. You’ll be in charge of keeping our brands highly visible in various media, especially online.

Liam

Got it.

Harry

You will also spearhead innovations in advertising the brands.

Liam

Yes, sir.

Harry

Also, as a brand manager, your primary responsibility is to rise to the challenge of keeping the company on top of trends.

Liam

Yeah, that’s very essential. Trends are fleeting nowadays.

Harry

Exactly. So, your specific tasks include researching the market and understanding consumer behavior.

Liam

All clear.

Harry

Since you’ve had extensive experience in advertising, we’re very pleased to be working with you.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

As an HR coordinator, you are tasked to welcome and show around your newly hired brand manager. Discuss to your tutor, who will play the manager’s role, the responsibilities of the position using the following expressions:
1) Goal: To improve our product’s recognition
2) Target: Put our products on the list of hottest products of the year.
3) Main task: Manage social networking sites.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What are the skills needed to effectively manage something?
2.	What comes to your mind when you hear the word “manager”?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.