Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson61: Social media's use in business

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　utilize
	-to use something in an effective way
	We must consider how we can best utilize our company resources to gain more profits.
2.　channel
	-a way of making a product, information, etc. available
	Google AdSense could be the best channel to promote our products.
3.　image
	-a mental picture or idea that forms in a reader’s or listener’s mind from the words that they read or hear
	That editorial just gave the company a bad image.
4.　job vacancy
	-a job/position that is available
	TechLoop posted several job vacancies on JobAvenue.
5.　spread oneself too thin
	-to try to do too many things at the same time, so that you cannot give enough time or attention to any of them
	Mr. Malcolm said that the reason for his departure was spreading himself too thin as an operations manager.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　utilize
Answer:
2.channel
Answer:
3.image
Answer:
4.job vacancy
Answer:
5.spread oneself too thin
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Rom

Hi, Tiffany! How was the social media conference?

Tiffany

Hello, Rom. It was okay. I learned so much about social media.

Rom

Too bad, I missed it! Could you tell me what the speaker talked about?

Tiffany

Of course. What caught my attention was what Mr. Johnson said about how social media can be utilized as an online channel to advertise products and services.

Rom

But how can we use social media to find the right employees?

Tiffany

We need to build a strong online presence and image to reach more clients.

Rom

Oh, I see, but what’s the best way to do this?

Tiffany

We can use a social networking site to acquire new clients. Doing so will help us easily share job vacancies in our company. On the other hand, Mr. Johnson reminded us to not spread ourselves too thin.

Rom

That’s a good idea. And yes, we should focus on one matter at a time. Thank you for sharing what you learned at the conference, Tiffany.

Tiffany

No problem, Rom.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are a new business owner. You went to a social media conference where you heard experts’ speeches about digital marketing. Tell your tutor, who will play the role of your business partner, about what you heard in the event. Kindly use the following as your guide:
– Usage: How social media can be used in a business setting
– Edge: Benefits of online tools in promoting products and/or services
– Form: Type of social media that can be used to address a business’ specific need

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What social media do you use often?
2.	What do you think is the best online tool to promote a business?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.