Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson81: Solving advertising problems

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　wrinkles
	-a problem, usually a small one
	Before the agreement can be signed, a few wrinkles must be ironed out.
2.　exercise
	-to use something:
	We’ve chosen to exercise our option to purchase the building we’re now renting.
3.　intriguing
	-very interesting because of being unusual or mysterious
	My coworker has a really intriguing personality.
4.　precision
	-the quality of being accurate
	Great precision is required to progress in business.
5.　feasible
	-able to be made, done, or achieved
	Is it feasible to finish the project by Christmas?

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1. wrinkles
Answer:
2. exercise
Answer:
3. intriguing
Answer:
4. precision
Answer:
5. feasible
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

Hi! Tina,

I spotted your copy on our website and thought you would be interested. It’s powerful. Customers are likely to take advantage of our rental services within a short period. Just a learning point: avoid using long sentences. To fill in the space, you don’t have to meet the maximum word count. By being clear, you can simply smooth out the wrinkles. Continue to exercise your creative writing skills to keep the copy intriguing. But keep in mind that in copywriting, precision wins every time.

If feasible, revise the material you uploaded online by 5 p.m. today. If there is anything I can do to help you, please let me know.

Best,
Benjamin Moore
Advertising Division Head
ITE Services

PART B_3

Please summarize the text using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are in charge of a marketing campaign. Your supervisor has sent you feedback through email, which you are reading. Share the details with your coworker. Refer to the following points in the email:

– avoid simple and easy-to-understand designs.
– smooth out the wrinkles by enhancing the designs
– remember that when it comes to anything controversial or frightening, contempt wins every time.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What are some common advertising flaws? Please elaborate on your answers.
2.	What are the benefits of ad standards?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.