Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson90: Strengths at a workplace

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　pursue
	-if you pursue a plan, activity, or situation, you try to do it or achieve it, usually over a long period of time
	Anton wants to pursue a career in politics.
2.　breakthrough
	-very important in the progress or development of something or someone, because of solving a big problem or making a big improvement
	This can be your breakthrough project, so you have to give it your all.
3.　grasp
	-the ability to get, achieve, or keep something
	She has a solid grasp of all the marketing materials.
4.　identity
	-the reputation, characteristics, etc. of a person or organization that makes the public think about them in a particular way
	Starbucks has a strong brand identity.
5.　keep your finger on the pulse (of something)
	-to be or remain completely aware of what is happening in a situation
	Most brands turn to social media to keep their fingers on the pulse of the younger generation.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　pursue
Answer:
2.　breakthrough
Answer:
3.　grasp
Answer:
4.　identity
Answer:
5.　keep your finger on the pulse (of something)
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

The Path to a Creative Career
Stacy Michaels

Five years ago, I took the biggest risk of my life. After working as a copywriter, I decided to pursue my goal of being a creative director. My breakthrough arrived when I became the creative director of Glam Clothing Inc.

If there is a piece of wisdom I can impart to anyone who wants to be a creative director, it would be to research the business side of creativity. Your inspiration can take you to greater heights but you must also understand things from your client’s perspective. Having a solid grasp of the market will help you strengthen your brand’s image and identity. In my case, I dedicated my time reading various books and magazines on clothes. I visited multiple stores and observed the customers while they shopped; this allowed me to keep my fingers on the pulse of the fashion industry.

If you aspire to become a creative director, you must learn to juggle the diverse duties involved in bringing creative projects to life. The key to any creative career is to balance ideas and technical skills.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are a speaker at an event. You will talk about your experience from being a marketing assistant to the CEO of a wellness brand. Your tutor, who will act as one of the attendees, will ask you the following questions:
– How can I advance my career?
– How can I turn my weaknesses into strengths?

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Who is your leadership role model?
2.	What is the best advice you can give to someone who wants to change careers?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.