Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson32: Target market of a product or service

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　target audience
	-the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
	The magazine’s target audience is businessmen.
2.　critical
	-of the greatest importance
	Time is critical in every project process.
3.　commercial
	-used to refer to radio or television paid for by advertisements that are broadcast between and during programmes
	Based on the company’s survey, consumers enjoy watching humorous commercials.
4.　persuasive
	-making you want to do or believe a particular thing
	Our boss’ speech during the company party was really persuasive.
5.　renowned
	-famous for something
	Bernard Marr is a renowned leader in the field of business.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1. target audience
Answer:
2. critical
Answer:
3. commercial
Answer:
4. persuasive
Answer:
5. renowned
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Mae

Hey, Lana. I heard you’re working for Millana Inc. I am quite invested in the Bright Lift sunscreen.

Lana

Yes, I am. Bright Lift’s target audience is women in their 20s who are regularly exposed to the sun. We believe that it is critical that you start a sun protection routine in your 20s.

Mae

That makes sense! The campaign for the product was really effective. Where was it first launched?

Lana

We primarily launched it in the Philippines where the weather is usually humid.

Mae

I see. I thought the commercial was well-made and persuasive! I immediately went to the store to purchase Bright Lift.

Lana

Well, that’s thanks to our strong marketing team. We organized pop-up events for working women in their 20s. They attended talks by beauty experts and were given free products.

Mae

That’s splendid! If you have upcoming events, please let me know.

Lana

Certainly, I’ll be happy to give you updates on our latest products and events.

Mae

That would be great! Thank you so much.

Lana

You’re welcome, and I hope you keep supporting Millana Inc.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You work for a beverage company. Identify and explain your product’s target market/target audience to your tutor who will act as a client. Please use the following as your guide:
– The product is Blast energy drink (enhances mental alertness and physical performance)
– As part of the company’s marketing strategy, pop-up events were held in malls.
– Our target market is…….. (Please identify the target market based on the product information.)

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Why is knowing the target audience/target market important for a business?
2.	When was the last time a commercial persuaded you to buy a product?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.