|-a person or organization that is the first to start work in a new area, introduce a new idea, etc|
|Toyota was an early pioneer of fuel cell vehicles.|
|-If something is groundbreaking, it is very new and a big change from other things of its type|
|Apple’s iPhone is a groundbreaking product of the century.|
|-to show or introduce something new or make it known publicly for the first time|
|Sony has unveiled the latest model last Wednesday.|
|-improved because of many small changes that have been made|
|The refined information system is now easy to use.|
|-to have or own something to be proud of|
|Our company boasts superb quality, sulfate-free shampoos.|
SUBJECT: Release of SuperSound 300
Greetings! I’m Wade Barclay from BYG Volume. Our company is the pioneer of groundbreaking and high-class audio equipment. I am proud to announce that we have finally unveiled SuperSound 300, this year’s long-awaited speaker. What sets this product apart from older speakers is that it delivers a dynamic sound and refined performance. It also boasts a superb 12-hour battery. If interested, you may visit our website to purchase our products.
Marketing Officer, BYG Volume
|Your company, Hudson Auto, has unveiled its latest product. Introduce the product to your tutor who will act as a new customer. Please use the following as your guide:
– The latest product is Hunter 2000. It is the long-awaited car model of the year.
– What sets the product apart from other cars is its fast-charging USB port and extendable cargo space.
– If the customer is interested, he/she may visit your website.
|1.||Why is it important for a product to have a unique selling point?|
|2.||Does a product’s description affect a customer’s buying decision? Why or why not?|