Business (Expert Chapter 1)｜ビジネス会話（上級１章）Lesson31: Understanding the selling point of a product

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1. pioneer
	-a person or organization that is the first to start work in a new area, introduce a new idea, etc
	Toyota was an early pioneer of fuel cell vehicles.
2.　 groundbreaking
	-If something is groundbreaking, it is very new and a big change from other things of its type
	Apple’s iPhone is a groundbreaking product of the century.
3.　 unveil
	-to show or introduce something new or make it known publicly for the first time
	Sony has unveiled the latest model last Wednesday.
4.　 refined
	-improved because of many small changes that have been made
	The refined information system is now easy to use.
5.　 boast
	-to have or own something to be proud of
	Our company boasts superb quality, sulfate-free shampoos.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　pioneer
Answer:
2. groundbreaking
Answer:
3.unveil
Answer:
4. refined
Answer:
5. boast
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

FROM: wadebarclay@bygvolume.com
TO: roytomlinson@fab.com
SUBJECT: Release of SuperSound 300

Greetings! I’m Wade Barclay from BYG Volume. Our company is the pioneer of groundbreaking and high-class audio equipment. I am proud to announce that we have finally unveiled SuperSound 300, this year’s long-awaited speaker. What sets this product apart from older speakers is that it delivers a dynamic sound and refined performance. It also boasts a superb 12-hour battery. If interested, you may visit our website to purchase our products.

Sincerely,

Wade Barclay
Marketing Officer, BYG Volume

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your company, Hudson Auto, has unveiled its latest product. Introduce the product to your tutor who will act as a new customer. Please use the following as your guide:
– The latest product is Hunter 2000. It is the long-awaited car model of the year.
– What sets the product apart from other cars is its fast-charging USB port and extendable cargo space.
– If the customer is interested, he/she may visit your website.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Why is it important for a product to have a unique selling point?
2.	Does a product’s description affect a customer’s buying decision? Why or why not?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.