TOEIC
Lesson22: Market research| 市場調査

LESSON GOAL
Let’s check our lesson goal.
In this material, you can practice TOEIC with the content of the theme “market research”.
PART A_1
Let’s learn new vocabulary. Listen and repeat these words with your tutor.
PART A_2
1. ahead of schedule 予定より早く
2. container [名]容器、箱
3. along with …とともに
4. carton [名]大箱
5. location [名]場所
6. for a period of …という期間に
7. hand out …を配る
8. complete [動](用紙などに)記入する
9. be responsible for …の担当をする
10. compile [動](資料など)を集める
11. complete [形]完了した
12. schedule a meeting 会議の予定を入れる
13. R&D (research and development) 研究開発
(research and development の省略表記)
14. coordinator [名]調整担当者
15. tentatively [副]仮に
16. interview [動]…にインタビューする
17. headquarters [名]本社
18. effectiveness [名]効力、効き目
19. flavor [名]風味
20. naming [名]ネーミング
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. along with 
Answer:
2. hand out 
Answer:
3. schedule a meeting 
Answer:
4. effectiveness 
Answer:
5. complete 
Answer:
PART B_1
Let’s read the text below. Please read them aloud, and I will check your pronunciation and intonation.
PART B_2
From: Michel Baker, Marketing Director
To: All Marketing staff
Date March 20
Subject: Cream-Lite free sample program

The subject program will begin a week ahead of schedule on April 1.
Thirty-gram complimentary containers of Cream-Lite, along with discount coupons for the 200-gram carton, will be given to potential customers in five locations in the Bay Area for a period of 10 days.

Feedback questionnaires will also be handed out at that time for customers to complete and return by April 30.
John Abrahams and Tina Lin are responsible for compiling the data from the questionnaires, a task that should be complete by May 5.

I plan to schedule a meeting for the week of May 5 so we can discuss results, and will let you know once the details are set.

PART C_1
Let’s answer the question below. Also, tell me why you chose that answer.
PART C_2
What will potential customers NOT receive?

(A) A 30-gram sample of Cream-Lite
(B) A 200-gram carton of Cream-Lite
(C) A discount voucher
(D) A survey form
PART C_3
If you need clues, you can see the tips here before you answer.
HINTS
PART D_1
Now, let’s review the answer.
PART D_2
What will potential customers NOT receive?

(A) A 30-gram sample of Cream-Lite
(B) A 200-gram carton of Cream-Lite
(C) A discount voucher
(D) A survey form

PART E_1
Let’s read the text below. Please read them aloud, and I will check your pronunciation and intonation.
PART E_2
From: Lori James, Product Test Coordinator
To: R&D Department
Date: July 12
Re: New product test

We will conduct a product test for our new brand of toothpaste—tentatively named Glow White—for two weeks beginning Monday.

I’ve provided a brief summary below of how the test will be conducted. Please e-mail me if you have any questions.

A focus group of fifty participants between the ages of 35 and 45 will be given a 14-day sample of Glow White. They will be interviewed at company headquarters on July 25, when they will be asked to rate the sample on a scale of 1-10 in categories such as effectiveness, flavor and naming.

PART F_1
Let’s answer the question below. Also, tell me why you chose that answer.
PART F_2
What is the purpose of the memo?

(A) To postpone a scheduled product test
(B) To inquire about a toothpaste sample
(C) To explain how a product test will be carried out
(D) To request participation in an interview
PART F_3
If you need clues, you can see the tips here before you answer.
HINTS
PART G_1
Now, let’s review the answer.
PART G_2
What is the purpose of the memo?

(A) To postpone a scheduled product test
(B) To inquire about a toothpaste sample
(C) To explain how a product test will be carried out
(D) To request participation in an interview

PART E_1
Here are some words and expressions that often appear in TOEIC.
If time allows, let’s read them.
PART H
1. Marketing Department マーケティング部
2. manager 部長
3. staff  部員
4. potential customers 見込み客
5. focus group フォーカスグループ
6. receive feedback 意見を受け取る
7. discuss the results 結果を議論する
8. provide a summary 概要をまとめる
9. check boxes 回答欄にチェックを入れる
*アメリカでは「レ」ではなく「×」を書く。
10. rate on a scale of 1-10  1-10の段階で評価する
11. complimentary sample 無料の試供品
12. questionnaire アンケート用紙
13. discount coupon 割引クーポン(協力への謝礼)
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.