TOEIC
Lesson21: Product development| 商品開発

LESSON GOAL
Let’s check our lesson goal.
In this material, you can practice TOEIC with the content of the theme “product development”.
PART A_1
Let’s learn new vocabulary. Listen and repeat these words with your tutor.
PART A_2
1. reach a decision 結論に到達する
2. be scheduled to …する予定である
3. disinfectant [名]消毒剤
4. market research 市場調査
5. yet [接]けれども
6. scent [名]香り
7. cater to (望みなど)に応じる
8. demands [名]要求
9. attractive [形]魅力的な
10. otherwise [副]そうでなければ
11. buy one’s idea (人)の考えを受け入れる
12. brainstorm [動]ブレインストーミングをする
13. patronage [名]ひいき、愛顧
14. be proud to …するのを誇りに思う
15. shock absorbing 衝撃を吸収する
16. be dedicated to …に専念する
17. innovation [名]革新
18. deliver [動]…を伝える
19. protect [動]…を保護する
20. R.S.V.P. お返事をお願いします。
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. be scheduled to 
Answer:
2. yet 
Answer:
3. otherwise 
Answer:
4. be dedicated to 
Answer:
5. be proud to 
Answer:
PART B_1
Let’s read the text below. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2
To: Deborah Miles
From: Bob Selander
Date: October 4
Subject: New product presentation

Regarding the decision reached last week at our department’s monthly meeting—we are scheduled to make a presentation to Marketing in mid-November for a new home disinfectant.
Having assessed customer needs through the market research conducted this summer, it is clear that customers want an effective yet safe product with several choices of scent.
The prototype we now have can be arranged in several ways to cater to customer demands, so not much work is needed there. However, the presentation itself must be attractive; otherwise it will be impossible to persuade Marketing to buy our idea.
I suggest that we, and at least three others in Product Development, meet at the earliest possible date to brainstorm.

PART C_1
Let’s answer the question below. Also, tell me why you chose that answer.
PART C_2
What is the main purpose of this e-mail?

(A) To announce a decision made at a meeting
(B) To report market research results
(C) To suggest changes to a prototype
(D) To propose the need for action
PART C_3
If you need clues, you can see the tips here before you answer.
HINTS
PART D_1
Now, let’s review the answer.
PART D_2
What is the main purpose of this e-mail?

(A) To announce a decision made at a meeting
(B) To report market research results
(C) To suggest changes to a prototype
(D) To propose the need for action

PART E_1
Let’s read the text below. Please read it aloud, and I will check your pronunciation and intonation.
PART E_2
BOSCO TECH INC. invites you to the launch party of MEGA GEL

Thank you for your continued patronage of BOSCO TECH products. We are proud to announce the launch of our newest line of shock absorbing gel sheets, MEGA GEL. BOSCO TECH continues to be dedicated to product quality and innovation, and that is what we deliver with MEGA GEL, a product that protects everything from smartphones to flat screen TVs. We would like you to celebrate with us and share in the wonder of the shock absorbing technology of the future.
Friday September 12 6:00 P.M. Lakeside Gold Lounge

R.S.V.P. to gjohnson@boscotech.com by September 1

PART F_1
Let’s answer the question below. Also, tell me why you chose that answer.
PART F_2
What is NOT mentioned in the invitation?

(A) The recipient is invited to the event.
(B) The recipient is expected to give a reply.
(C) MEGA GEL is a protective product.
(D) MEGA GEL is already on the market.
PART F_3
If you need clues, you can see the tips here before you answer.
HINTS
PART G_1
Now, let’s review the answer.
PART G_2
What is NOT mentioned in the invitation?

(A) The recipient is invited to the event.
(B) The recipient is expected to give a reply.
(C) MEGA GEL is a protective product.
(D) MEGA GEL is already on the market.

PART E_1
Here are some words and expressions that often appear in TOEIC.
If time allows, let’s read them.
PART H
1. project team プロジェクトチーム
2. collect information 情報を収集する
3. assess customer needs  顧客のニーズを判断する
4. develop a product concept 商品コンセプトを開発する
5. prototype 試作品
6. give a presentation プレゼンテーションを行う
7. product description 製品概要
8. sales planning 販売計画
9. outline of the schedule 大筋の予定
10. approve the proposal 企画書を承認する
11. product quality 商品の品質
12. budget limitation 予算制限
13. make improvements 改良する
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.