expound (v.)
proposition (n.)
target market (n.)
ahead of the curve (idiom)
| 1. | The _________ had been defined by the manager, so we carry out our advertising plans right away. |
| 2. | Robbin stands by his _________ to air advertisements on TV. |
| 3. | When asked to _________ on his idea, he made no comment. |
| 4. | My father’s business has always been succesful because he’s always _________ in business. |
| 5. | They seem to _________ on most important issues in their company. |
Fill in the blanks with the words you just learned.
空欄には先ほど習った単語を入れましょう。
| Tutor: | Good morning, Ms. Amber. Is everything fine? |
| Student: | Hi, Ruth. I’d like to discuss with you about the upcoming campaign for our newest product. |
| Tutor: | I see. May I know the (1)________? |
| Student: | We will introduce our new deodorant to females ages from 18–35. I’m thinking of advertising this product on the radio. What do you think? |
| Tutor: | I’m afraid I can’t agree with your (2)________. We should use appropriate media that our target market is most likely to interact with. I recommend having placement on print and television. |
| Student: | I don’t quite follow you. What exactly do you mean? Kindly (3)________ your suggestion. |
| Tutor: | Well, our target market is more exposed on print and television. We should put our advertisements on television since women like to watch dramas at night. They are also highly exposed to print media, especially magazines. |
| Student: | I must admit I never thought about the media of advertisement that way before. I am thankful that you were able to share your ideas. You made me see a new perspective on this. |
| Tutor: | We need to be (4)________ with our competitors. Since we are going to promote our newest deodorant, we need to make our target market learn about its benefits & how this particular product fits with their lifestyle. |
| Student: | I (5)________ with you on that. That was a great recommendation, Ruth. Let’s discuss our next steps on this campaign next week. |
| Tutor: | Thank you, Ms. Amber. I am glad that I was able to help you. |
Then, answer your tutor’s question.
その後、質問に答えましょう。
よく聞いて、質問に答えましょう。
| Grammar 文法 |
Pronunciation 発音 | Vocabulary 単語 |
Comprehension 理解 |
|
|---|---|---|---|---|
GOOD |
文法の誤りはほとんどなく、完全な文章で話すことができる | ほとんどの単語をはっきりと正しく発音することができる | 習った表現を適切に使うことができる | 文章を理解し、質問に正しく答えることができる |
![]() FAIR |
文法の誤りはあるが、完全な文章で話すことができる | 発音の練習が必要な言葉がいくつかある | たまにミスはあるが、習った表現を適切に使うことができる | 文章を完全に理解するのは難しく、質問に正しく答えられないときもある |
![]() POOR |
文章で話すのは難しく、単語だけで話すことができる | 発音の練習が必要である | 習った単語と表現を少しだけ使うことができる | 文章を理解するのは難しく、質問に答えるのは難しい |
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GOOD 
