「市場調査」に関する問題を解いてみましょう。
問題 2
From: Lori James, Product Test Coordinator
To: R&D Department
Date: July 12
Re: New product test
We will conduct a product test for our new brand of toothpaste—tentatively named Glow White—for two weeks beginning Monday. I’ve provided a brief summary below of how the test will be conducted. E-mail me if you have any questions.
A focus group of fifty participants between the ages of 35 and 45 will be given a 14-day sample of Glow White. They will be interviewed at company headquarters on July 25, when they will be asked to rate the sample on a scale of 1-10 in categories such as effectiveness, flavor and naming.