TO: Marie Abbott
FROM: Sam Bartruff
DATE: November 3
SUBJECT: Budget proposal
I’m working on the budget proposal and wanted to confirm some things with you. You mentioned in last week’s meeting that the proposal deadline is November 9. I didn’t realize it at the time, but the 9th is a Sunday. Even if the deadline were changed to Monday the 10th, I’m afraid that wouldn’t give me enough time to finish it. I’m waiting for the people in charge to submit some figures—specifically, this year’s advertising and building maintenance costs. I’ve been told I would have the building maintenance data by Thursday. Advertising is in the midst of a campaign that is scheduled to end on Friday, which means they should be able to give me what I need by early next week. If everything goes smoothly, you will have the proposal by Thursday the 13th. I appreciate your patience.
TO: Distribution department staff
FROM: Faith Marshall
DATE: May 15
SUBJECT: Review of distribution practices
Now that our company is marketing some products online, it has become increasingly necessary to review our distribution practices. In order to serve our customers better (i.e., offer them fair prices) in retail outlets, it is probably best to streamline traditional distribution channels. This would most likely indicate creating a route leading straight from us, the producer, to retailers, so that our products can be sold at prices closer to those we offer online. Creating such a route would also mean a substantial cut in distribution costs, which is a boon for our company. I would like to hold a meeting next week to go over what needs to be done in terms of logistics. Please keep Tuesday morning open for that.
The distribution department is happy to announce that a new distribution channel will be used starting next quarter. The firm Direct Marketing has agreed to act as our wholesaler. Our former wholesaler was located too far from our factory and was no longer able to offer competitive prices for their services. Direct Marketing is a relative newcomer in this area, but has already established strong connections not only with local retailers, but also with retailers large and small in neighboring states. It is also headed by one of our former employees, Jacob Ramsey, which means that the firm is familiar with the types of products we manufacture. We look forward to a smooth and lasting relationship with Direct Marketing.
To: Eileen Chen, Top Trends
From: Diane Reeves, Tindal Industries
Date: April 7
Subject: Lawn chairs
Please accept our apology for what has happened. There is no excuse for disappointing a valued customer like Top Trends.
I will see to it that replacements for all of the chairs be sent to your store immediately. I will inform the driver of the delivery truck to remove the entire first shipment from your store at that time.
As compensation for this inconvenience, I would like to offer a 20% discount on the chairs, and 10% off all future purchases. The 20% discount for this order will be reflected in the new invoice.
Thank you for your patience and understanding. I assure you this will never happen again.
To: Diane Reeves, Tindal Industries
From: Eileen Chen, Top Trends
Date: April 7
Subject: Defective chairs
This is in regard to the order of 20 lawn chairs we received from you on April 6. Upon inspection, we found that the armrests of five of the chairs had some kind of chemical stain on them. In addition, all the chairs had scratch protectors missing from their legs, and some of the legs showed signs of rust.
This is the first time we’ve ever received defective products from your company and needless to say, we’re shocked. We really like the design of these chairs and want to start selling them in time for the warm weather. What are we to do? I’d appreciate hearing from you as soon as possible.
IT’S OUR WAY OF SAYING THANKS!
DON’T MISS OUT ON SAVINGS!
HILL AND COMPANY opened its doors exactly one year ago, and we’re proud to announce our first 100-hour sale. We’re going all out to show you that we truly appreciate your patronage—stop by and take advantage of all the savings! Sale starts on April 8.
•Save 20% on all imported whites
•Half off Chilean reds
•Super savings on all domestic wines
•Free delivery for purchases of six bottles or more*
•Buy one HILL original wine opener and get one free
*Delivery limited to Westlake, Pinewood and Ramona
TO: SHIN SATO
FROM: JOYCE CHO
DATE: MARCH 31
SUBJECT: SALES CAMPAIGN
It’s time to start organizing our summer sales campaign. Our goal for the campaign is to achieve sales at least 10% higher than the spring campaign, which was disappointing in terms of revenue and product publicity. In fact, according to customer feedback, it was the worst campaign ever. My idea is to offer discounts in addition to the giveaways we’ve been providing during past campaigns. We need to rethink the giveaways as well if we are to motivate customers to participate in the campaign. I’m going to go ahead and schedule a meeting next week. All my staff are free Wednesday morning, so that would be the best day for us. Let me know if that would work for you.