「商品開発」に関する問題を解いてみましょう。
問題 1
To: Deborah Miles
From: Bob Selander
Date: October 4
Subject: New product presentation
Regarding the decision reached last week at our department’s monthly meeting—we are scheduled to make a presentation to Marketing in mid-November for a new home disinfectant. Having assessed customer needs through the market research conducted this summer, it is clear that customers want an effective yet safe product with several choices of scent. The prototype we now have can be arranged in several ways to cater to customer demands, so not much work is needed there. However, the presentation itself must be attractive; otherwise it will be impossible to persuade Marketing to buy our idea. I suggest that we, and at least three others in Product Development, meet at the earliest possible date to brainstorm.