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Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson64: Giving advice about building a brand

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. distinct
  -clearly noticeable; that certainly exists
  These sales are a distinct improvement on last year’s.
2. visual identity
  -all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others
  Design, advertising, and public relations are essential in establishing a visual identity.
3. unique selling proposition
  -(also called “unique selling point” and abbreviated as “USP”) the marketing strategy of informing customers about how a brand or product is superior to its competitors
  McDonald’s unique selling proposition includes low prices, consistency, and cleanliness.
4. rebranding
  -the act of changing the way that an organization, business company, or product appears to the public
  The company’s recent rebranding has made it more successful compared to its performance in the past 10 years.
5. create a lot of buzz
  -to draw positive attention and interest in something
  The brand’s controversial Facebook advertisement created a lot of buzz, resulting in more sales.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. distinct 
Answer:
2.visual identity 
Answer:
3.unique selling proposition 
Answer:
4.rebranding 
Answer:
5.create a lot of buzz 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Harry
Thanks for meeting me today, Liam. As we’ve initially discussed through email, we need your advice on improving our brand. So, what do you think we should do?
Liam
Well, currently, Pop’s Diner falls short of distinct qualities, so people don’t usually recognize your brand.
Harry
Yeah, right. I think we need to do something about its uniqueness.
Liam
That’s correct. You need to emphasize your brand’s uniqueness to set your fastfood chain apart from other chains.
Harry
So, how do we pull this off?
Liam
To achieve this, you must put your mind to improving your visual identity. You need to determine your unique selling proposition.
Harry
Right! We could do a slight rebranding.
Liam
Yes. Consider making your color scheme unique and creating a recognizable symbol in your shops and items.
Harry
Sounds like a plan.
Liam
And last but not the least, you should set out to create a new logo. That would create a lot of buzz among your existing customers and among new ones, as well.
Harry
That’s an excellent idea. Thank you, Liam. I’ll discuss this with our marketing executives.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Your business, Jolly Eats, wants to improve its brand. As a branding consultant, talk to the marketing head and give advice for the brand’s improvement and continuous success. Please use the following structure chronologically:
1) Current situation: brand’s points for improvement
2) Objective: purpose of the marketing plan to be utilized
3) Strategy: specific approach to improve the current situation
4) Final advice: concrete action plan to boost the brand
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. Could you name some of the most popular brands in your country?
2. Why do you think they are popular among others?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson63: Webinar invitation

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. fleeting
  -short or quick
  We had a fleeting business trip in Miami last month.
2. webinar
  -an occasion when a group of people goes on the internet at the same time to study and discuss something
  The media company will host a webinar for aspiring journalists.
3. gear (something) toward/to (something)
  -to design or organize something so that it is suitable for a particular purpose, situation, or group of people
  This charity event held by the company is geared toward giving food, water, and shelter to African communities.
4. platform
  -the type of computer system or smartphone you are using, in relation to the type of software (= computer programs) you can use on it
  WordPress is one of the common platforms used in promoting products through blogs.
5. artificial intelligence
  -the study of how to produce machines that have some of the qualities that the human mind has, such as the ability to understand language, recognize pictures, solve problems, and learn
  The company specializes in robotics and artificial intelligence like e-payments and digital assistants.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. fleeting 
Answer:
2.webinar 
Answer:
3.gear (something) toward/to (something) 
Answer:
4.platform 
Answer:
5.artificial intelligence 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2
Social Media Trends 101
September 30, Friday | 3:00 p.m.


Social media trends can be fleeting, but some stick around and become pillars of the world of social media. This webinar is geared toward determining which trends are going to surface and stick around for the coming years.

We want this webinar to be as collaborative as possible, so it will be conducted on a platform that supports question-and-answer sessions with our special guests Digital Strategist and Storyteller, Sam McDonald, and Social Media Professor for TechHub Academy, Bianca Myers. At the end of the webinar, you will know:
– the 10 most important trends; and
– how you can prepare for the changing social media landscape in the coming year.

We’ll jump on at 3:00 p.m. on September 30th for a conversation around these trends, including marketing to Gen Z, artificial intelligence in social media, and more. Save your seat by clicking the Register button below. The first 10 registrants will receive special freebies. See you there!

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You came across a webinar invitation online about social media marketing. You thought your colleague might be interested in the topic. Relay the following details of the webinar invitation to your tutor, who will play your colleague’s role. Kindly use the specific points below:
1) Subject matter: the importance of social media marketing
2) Method: a platform that supports screen-sharing
3) Perks: the importance of social media in business; how to engage customers online; how big companies use social media to their advantage
4) Call to action: e-mail confirmation of registration to AnneSandler@hubtech.com
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What topics will make you interested in joining a webinar?
2. What are the pros and cons of webinars?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson28: Details of a business contract

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. render
  -to give something such as a service, a personal opinion or expression, or a performance of a song or poem, etc. to people
  The purchase department will render support to the marketing department.
2. scope
  -the range of things that an activity, company, law, etc. deals with
  All my tasks are within the scope of my job.
3. payable
  -that should be paid
  The fee for our office space is payable in monthly installments.
4. collaborate
  -to work with someone else for a special purpose
  She was glad to collaborate with fashion designers from Europe.
5. termination
  -the act of ending something or the end of something
  He received a termination letter from his supervisor.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. render 
Answer:
2. scope 
Answer:
3. payable 
Answer:
4. collaborate 
Answer:
5. termination 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2

FROM: vin732@henleyimages.com
TO: coltonburnett@silverline.com
SUBJECT: Business Contract

Good day, Mr. Burnett. We would like to thank you for choosing Henley Images. Please allow me to review some details of our business contract. As indicated, the photographer will render services such as product photography and editing. This work scope involves producing photographs in printed and digital media, collaborating with creative directors, and retouching the images after the shoot. The fee for the said services will be $1,000, payable in full. We will deliver proof photographs to the client within 7 days of the photography shoot. In the event of termination, the contractor will be entitled to fifty percent of the total amount. Thank you.

Yours truly,

Vin York
Marketing Director, Henley Images

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You are the secretary of Think Matrix (a web design agency). Tomlinson Inc. has hired one of your web designers. Review the details of the business contract. Your tutor will act as a representative from Tomlinson Inc. Please use the words and expressions you learned today. Please use the following as your guide:
– The web designer will render services such as designing the company’s website and improving user’s experience.
– Fee of service: $3,000 payable in full
– Termination of contract: the contractor will be entitled to sixty percent of the total amount
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. In your line of work, do you encounter business contracts? Why or why not?
2. Why is it important for a business contract to clearly state the terms of payment?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson62: Proposing a social media strategy

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. formulate
  -to develop all the details of a plan for doing something
  IMT Tech formulates the best marketing strategy by getting in touch with business professionals to promote their products.
2. customer retention
  -the ability of a company or product to retain its customers over some specified period
  Valuing your clients is an important factor of customer retention.
3. address
  -to give attention to or deal with a matter or problem
  Could I put you on hold for a minute or two? I’ll just check your record on our system to address your concern.
4. devise
  -to invent a plan, system, object, etc., usually using your intelligence or imagination
  The company needs to devise a new program where employees can communicate effectively.
5. set (something) in motion
  -to begin something, such as a plan or process
  The company aims to set the new policy in motion next week.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. formulate 
Answer:
2.customer retention 
Answer:
3.address 
Answer:
4.devise 
Answer:
5.set (something) in motion 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Harry
Hi, Mike. Are you free to talk right now?
Mike
Yeah, I am. This is about the new social media strategy, right?
Harry
Yes. In our last meeting, my team decided that social media is the right way to recover Tom’s Sports’ competitive advantage. So, we formulated a strategy on how we can go about this.
Mike
Do you think this will be worth the money that we will invest?
Harry
Very much so. Our customer retention rate has been down for the past five months. It’s about time to take action.
Mike
Thank you for addressing that problem. So, what do you suggest?
Harry
I’m planning to devise an online marketing plan where we will collect feedback from our regular customers and share them on social media. We plan to get this campaign off the ground to increase brand recognition.
Mike
Hmmm… That sounds good. But how are we going to target the right people?
Harry
I suggest we go first to our regular customers who are professional athletes or sports enthusiasts.
Mike
Excellent idea! In what platform do we put this into effect?
Harry
The best platform for us would be the leading social networking sites like Facebook and Instagram. Promoting our products via these channels can set this strategy in motion.
Mike
That’s a great plan! Let’s discuss more this tomorrow with the whole marketing team.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Your team is tasked to come up with a social media strategy for your company’s new line of skincare products. Talk to your tutor (your manager) about it with the following details:
1) Marketing objective: to increase the number of fans
2) Suggestion: go first to young women aged 20-30
3) Strategy: posting videos every day
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. How can a company use social media to its advantage?
2. What is your favorite product that you discovered through social media?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson61: Social media’s use in business

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. utilize
  -to use something in an effective way
  We must consider how we can best utilize our company resources to gain more profits.
2. channel
  -a way of making a product, information, etc. available
  Google AdSense could be the best channel to promote our products.
3. image
  -a mental picture or idea that forms in a reader’s or listener’s mind from the words that they read or hear
  That editorial just gave the company a bad image.
4. job vacancy
  -a job/position that is available
  TechLoop posted several job vacancies on JobAvenue.
5. spread oneself too thin
  -to try to do too many things at the same time, so that you cannot give enough time or attention to any of them
  Mr. Malcolm said that the reason for his departure was spreading himself too thin as an operations manager.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. utilize 
Answer:
2.channel 
Answer:
3.image 
Answer:
4.job vacancy 
Answer:
5.spread oneself too thin 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Rom
Hi, Tiffany! How was the social media conference?
Tiffany
Hello, Rom. It was okay. I learned so much about social media.
Rom
Too bad, I missed it! Could you tell me what the speaker talked about?
Tiffany
Of course. What caught my attention was what Mr. Johnson said about how social media can be utilized as an online channel to advertise products and services.
Rom
But how can we use social media to find the right employees?
Tiffany
We need to build a strong online presence and image to reach more clients.
Rom
Oh, I see, but what’s the best way to do this?
Tiffany
We can use a social networking site to acquire new clients. Doing so will help us easily share job vacancies in our company. On the other hand, Mr. Johnson reminded us to not spread ourselves too thin.
Rom
That’s a good idea. And yes, we should focus on one matter at a time. Thank you for sharing what you learned at the conference, Tiffany.
Tiffany
No problem, Rom.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You are a new business owner. You went to a social media conference where you heard experts’ speeches about digital marketing. Tell your tutor, who will play the role of your business partner, about what you heard in the event. Kindly use the following as your guide:
– Usage: How social media can be used in a business setting
– Edge: Benefits of online tools in promoting products and/or services
– Form: Type of social media that can be used to address a business’ specific need
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What social media do you use often?
2. What do you think is the best online tool to promote a business?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson27: Data report about a sales event

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. line
  -a range of similar things that are for sale
  She is working on a new line of ready-to-wear clothing.
2. demonstration
  -the act of showing someone how to do something, or how something works
  I assigned Bill to be the host of our product demonstration.
3. pledge
  -to make a serious or formal promise to give or do something
  U.S. Companies pledged $1 billion to the health industry.
4. sign on
  -commit oneself to a contract of employment, membership of a society, or some other undertaking.
  Thomas signed on yesterday and will start work next week.
5. all in all
  -considering everything
  All in all, the business conference went more smoothly than we expected.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. line 
Answer:
2. demonstration 
Answer:
3. pledge 
Answer:
4. sign on 
Answer:
5. all in all 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2
REPORT ON PULMER INC. SALES EVENT

The Pulmer Inc. Sales Event

A week ago, our company launched our latest line of office furniture. A hundred and thirty people were in attendance. The attendees were able to witness demonstrations of our multi-use pieces.

Sixty (60) people signed on as our new investors. Each of them agreed to pledge $90,000 for our new products.

Our company gained a total of $5,400,000 of investment. All in all, the event was highly successful.

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Your company recently had a sales event for your new line of appliances. Report the details of the event to your tutor, who will act as your supervisor. Please use the words and expressions you learned today and the following as your guide:
– report the number of attendees
– report the total number of investments for the new products
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. How often do you write data reports?
2. How long does it usually take you to write data reports?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson25: Discussing sales movement

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. plateau
  -A plateau is a period during which there are no big changes
  It is always tough when a company reaches a sales plateau.
2. upward
  -moving toward a higher position, level, or value
  Everyone at Green Organics is confident that the upward trend will continue.
3. leadership
  -the set of characteristics that make a good leader
  What every company needs is leadership.
4. diversity
  -the fact of many different types of things or people being included in something; a range of different things or people
  We believe that cultural diversity leads to economic growth.
5. cultivate
  -to try to develop and improve something
  You need to cultivate a positive mindset at work.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. plateau 
Answer:
2. upward 
Answer:
3. leadership 
Answer:
4. diversity 
Answer:
5. cultivate 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Ana (sales representative)
Good afternoon, Sarah. May I ask if you have the figures for our magazine sales?
Tom
Yes, sir. Allow me to show you the graph. As you can see here,
our sales showed a strong performance in May.
Ana (sales representative)
Well, this is interesting. The sales dropped in the next two months but recovered after that and reached their plateau. Correct?
Tom
That’s right, sir. Our magazine sales remained relatively the same from August to October.
Ana (sales representative)
Any upward movement after October?
Tom
Yes sir. There was an upward trend from November to December.
Ana (sales representative)
I see. I think our feature on leadership in our May issue was a hit.
Tom
I agree. The November issue attracted a lot of readers because of the double-page feature on workplace diversity.
Ana (sales representative)
Right, but we still need to cultivate our writing style.
Tom
Certainly!
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Your supervisor asked you for the sales figures of your company’s newest perfume product. Please use the words and expressions you learned today. The tutor will be the supervisor. Kindly use the following as your guide:
・when the perfume sales reached their plateau
・when the perfume sales reached an upward movement/trend

PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. When do the sales of your company usually reach an upward movement/trend?
2. How can businesses avoid a sales plateau? Please explain your answer.
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson60: Communication problem

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. elucidate
  -to explain something or make something clear
  Your plan for departure is so sudden. Could you elucidate the reasons for your resignation?
2. pressing
  -urgent or needing to be dealt with immediately
  Politics is one of the pressing issues in our workplace.
3. complication
  -something that makes a situation more difficult, or the act of doing this
  Kim’s absence would definitely cause a major complication to the team.
4. iron (something) out
  -to put something into a finished state by solving problems, removing differences, or taking care of details
  The president expects to iron out the company’s financial issues at the conference next week.
5. acknowledgment
  -the fact of accepting that something is true or right
  Please send your acknowledgment response once you receive the invite for tomorrow’s company event.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. elucidate 
Answer:
2.pressing 
Answer:
3.complication 
Answer:
4.iron (something) out 
Answer:
5.acknowledgment 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2
From: Amy Peralta
To: Jake Santiago
Subject: Internal Communication Problem


Dear Mr. Santiago,

As it was elucidated in our meeting, there is a pressing issue concerning internal communication in the office. I found out that this has been happening with several teams.

We are certain that this was brought about by some employees’ lack of effort to check their e-mails regularly.

This complication was emphasized by the increase of misinformed employees. There have been cases when employees are unaware of announcements and events.

We think that we have to put forward a stricter e-mail policy to iron this out. It should highlight the importance of sending acknowledgment replies for every e-mail received.

I look forward to hearing from you regarding this matter.

Sincerely,
Amy Peralta
Team Manager
Operations Department

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You noticed that there is a communication problem in your team. As a team leader, you need to write an e-mail to your manager to sort out the issue. Kindly read through your e-mail to your tutor, who will play the manager’s role. Please use the following structure as your guide:
1) Disclose the communication problem.
2) Identify the root cause.
3) Describe its outcome.
4) Propose a scheme/solution.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What is the importance of proper communication in the workplace?
2. What are some ways to improve workplace communication?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson40: Talking about the financial situation of a company

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. huddle
  -to discuss something privately in a small group
  We must have a weekly team huddle to discuss our areas for improvement.
2. soar
  -to rise very quickly to a high level
  Negashi Tech’s profit soars due to high demand for laptops.
3. slip
  -a reduction in the level or amount of something
  The company’s revenue had a huge slip due to the pandemic.
4. labor cost
  -the sum of all wages paid to employees, as well as the cost of employee benefits and payroll taxes paid by an employer
  Several employees have been protesting to increase the minimum labor cost in the country.
5. outlook
  -the likely future situation
  The CEO encourages other employees to maintain a positive outlook toward the corporation.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. huddle 
Answer:
2.soar 
Answer:
3.slip 
Answer:
4.labor cost 
Answer:
5.outlook 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2
Good afternoon. Thank you for attending our annual report huddle. Today, I’m going to inform you about the company’s financial situation. Aperture Inc. had another excellent year. Our revenue is up by $1.5 billion following the success of our newest product, the FlickrPro. In the first quarter of the year, our profits soared up to 70%. However, we had a slight slip in earnings due to the sudden rise in labor costs. Nevertheless, we are happy with our company’s overall performance this year. Based on our financial status, our outlook for next year is assured. We appreciate your efforts in making this possible. Thank you for your hard work, as always.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
As a finance director of a company called BMP Enterprises, you are tasked to give a presentation about the financial situation of your company. Your tutor will play the role of one of your colleagues. Kindly use the information below as your guide:
– Revenue: $15 million because of the decrease in costs
– Profit: soared from $3 million to $7 million
– Loss: Sales in the Philippines are down due to tough competition
– Outlook: [Kindly conclude based on BMP’s financial situation.]
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. How often does your company/business discuss its financial situation?
2. What is the importance of discussing the company’s financial situation?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson39: Meeting about financial problems

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. operating in the red
  -used to refer to a business that continues operating while losing money
  Many leisure establishments have been operating in the red since the pandemic has started.
2. financial loss
  -loss of money or decrease in financial value
  The company experiences financial loss due to a lack of investors.
3. undertake
  -to do or begin to do something, especially something that will take a long time or be difficult
  Kindly undertake all the arrangements for tomorrow’s conference.
4. (be in a) tight spot
  -to be in a difficult situation
  The CEO was put in a tight spot after the rest of the board voted ‘yes’.
5. grievous
  -having very serious effects or causing great pain
  The bankruptcy of the Smith’s business was grievous to the whole clan.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. operating in the red 
Answer:
2. financial loss 
Answer:
3. undertake 
Answer:
4. (be in a) tight spot 
Answer:
5. grievous 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Harry
Hi, Liam! Do you know what happened at the meeting yesterday?
Liam
Yes, Harry. I was there. Mr. Lim announced a financial problem that the company is currently experiencing.
Harry
What did he say?
Liam
He said that our company is currently operating in the red because of the drop in oil prices.
Harry
Really? How is it affecting us?
Liam
We are suffering from a heavy financial loss exceeding $100 million.
Harry
Then what steps are they going to undertake to solve this?
Liam
Mr. Davidson said that they will cancel the development of new supplies to get us out of this tight spot.
Harry
This sounds grievous. I hope that the company can recover soon.
Liam
Exactly.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
A coworker is asking you about the meeting with the fast-food chain owner yesterday. Relay the meeting’s agenda/information (financial loss) to your tutor, who will play your coworker’s role. Please use the following points as your guide:
– Cause: current pandemic; lack of customers/diners
– Effect: financial loss of more than $30 million
– Proposed solution: lay off some crew members
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What can companies/businesses do to prevent financial issues?
2. What financial advice would you give to people starting in business?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did in your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.