All posts by weblio PH

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson54: Negotiating a business deal

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. promising
  -Something that is promising shows signs that it is going to be successful or enjoyable
  Apple continues to develop promising gadgets.
2. get down to business
  -to start talking about the subject to be discussed
  We can’t waste any more time. We must get down to business.
3. client base
  -the regular customers that a business has
  Our company has a large client base for skincare products.
4. alarming
  -causing worry or fear
  The number of companies closing down this month is alarming.
5. amenable
  -willing to accept or be influenced by a suggestion
  The client is not amenable to changes in the service fee.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. promising 
Answer:
2. get down to business  
Answer:
3. client base 
Answer:
4. alarming 
Answer:
5. amenable 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Jess
Hello there, Lory. I’ve reviewed the proposal to make us your retailer. I think your new batch of compact digital cameras is really promising.
Lory
Well, I’m glad about that. So, shall we get down to business?
Jess
Yes, of course. I told my business partners about the 21% profit share for every sale made.
Lory
Have you thought about it further? I believe your company really has the best client base for the cameras.
Jess
You see, we believe in a digital camera’s ability to produce high-quality images, but the market for it is slightly declining. We find that quite alarming.
Lory
I understand, but your company has the biggest sales for digital cameras last year and I’ve seen the increase this May.
Jess
Okay, I see your point. Are you amenable to raise the share?
Lory
How’s 23%?
Jess
We can work with that.
Lory
Great! It’s a done deal then. I’ll be sending you a detailed brief this afternoon.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Your company wants HGL Store to be the retailer for your new line of travel gear. Negotiate shares in a meeting with your tutor who will act as the marketing officer for HGL Store. Please use the following as your guide:
– HGL Store has decided on a 20% profit share for your company’s new line of travel gears.
– Persuade HGL store to increase their shares by 22% as they have the client base for travel gears.
– State that HGL store has the biggest sales for last year.
– If the marketing officer agrees to raise the share, tell him/her that it is a done deal and that you will be sending him/her a detailed brief in the afternoon.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What is the most important factor to consider when making a business proposal?
2. Why is it important to remain calm during a business negotiation?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson57: Confirmation e-mail

PART A_1
Let’s learn vocabulary. Listen and repeat these words and sentences after your tutor.
PART A_2
1. capital
  -money and possessions, especially a large amount of money used for producing more wealth or for starting a new business
  He has enough capital to start his own courier service.
2. summit
  -an important formal meeting between leaders of governments from two or more countries
  Business leaders from Australia were present at this year’s summit.
3. roster
  -a list of people’s names, often with the jobs they have been given to do
  Please refer to the duty roster for your work assignments.
4. insight
  -(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation
  My business trip gave me a lot of insight into economics.
5. on the dot
  -exactly at the stated or expected time
  The client is expecting you at 4:00 on the dot.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. capital 
Answer:
2. summit 
Answer:
3. roster 
Answer:
4. insight 
Answer:
5. on the dot 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2

DATE: March 3
FROM: Eric Leonard
TO: Clark Bates
SUBJECT: Business Talk

Dear Clark,

Good day. I received your e-mail earlier. I am looking forward to attending the talk about venture capital. Last week, I attended a virtual summit where Mr. Coll had a lecture. I am most delighted to learn that he is included in your roster of speakers; it would an honor to meet him in person. Thank you for your invite. I am sure I will gain a lot of insight from the talk. I will be there at 2:00 p.m. on the dot.

Sincerely,
Eric Leonard

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below using the expressions you just learned.
PART C_2
Your colleague invited you to a product launch party. Respond to the invitation. Your tutor will act as your colleague. Please use the following as your guide:
– Accept and express your gratitude for the invite.
– The product launch party is at 8:00.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. When was the last time you sent a confirmation e-mail?
2. How should a person politely decline an invitation to a business talk?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson56: Proposal e-mail

PART A_1
Let’s learn vocabulary. Listen and repeat these words and sentences after your tutor.
PART A_2
1. versatile
  -able to change easily from one activity to another or able to be used for many different purposes
  We are looking for a versatile employee who can write copies and present them in front of clients.
2. enhance
  -to improve the quality, amount, or strength of something
  Our department’s goal for this month is to enhance customer service.
3. multiple
  -very many of the same type, or of different types:
  I have multiple tasks at the moment.
4. footfall
  -the number of people who go into a shop or business in a particular period of time
  The footfall of our store in San Francisco has highly decreased this week.
5. pitch
  -to try to persuade someone to buy your products or services or choose you to do some work for them
  You need to pitch your product to a larger market if you want to generate sales.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. versatile 
Answer:
2. enhance 
Answer:
3. multiple 
Answer:
4. footfall 
Answer:
5. pitch 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2

DATE: February 2
FROM: Patricia Mills – VGN Leather Co.
TO: Lana Kent – Circles Concept Store
SUBJECT: Proposal – Retail

Dear Ms. Kent,

I’m Patricia Mills from VGN Leather Co. I am delighted to let you know that we just launched our latest Veronica tote bag. It is a versatile, structured leather tote bag with multiple compartments ideal for working women. We at VGN have long admired Circles as a concept store that enhances the shopper experience. We have witnessed how your recent online campaign has resulted in an incredible footfall. Circles is quickly becoming the go-to store in the metro for women’s accessories.

Our Veronica tote bag is selling fast, and as big fans of Circles, we want to propose a long-term partnership with your store. As our business partner, we offer you a 5% sales commission if you agree to be our exclusive retailer.

This is up for negotiation, so we would appreciate if you can pitch in your ideas. Also, if you have concerns or suggestions, we can discuss them in person next week.

Sincerely,

Patricia Mills
VGN Leather Co.

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below using the expressions you just learned.
PART C_2
Your company, Intellect Media, will publish its first business journal. Write a business proposal to PTB Printing. Please use the following as your guide:
– Intellect Media is a leading magazine publication.
– You will be writing to Mr. Cruz, the owner of PTB printing. You will be proposing a long-term business partnership.
– The offer: PTB Printing will receive a 5% sales commission if they agree to be Intellect Media’s publication printer.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. Why are business partnerships important?
2. What is the most important factor to consider when writing a proposal e-mail?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson53: Understanding instructions for a negotiation meeting

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. all ears
  – ready and eager to listen
  The new employees were all ears during the orientation.
2. meet somebody halfway
  – to agree to do part of what someone wants if that person will do part of what you want
  I’m afraid we have to meet our clients halfway if we want to get the green light on this project.
3. factory price/cost
  – the price quoted for manufactured goods for pickup at the gate of a factory, before certain handling, shipping, and similar costs
  Factory prices rose 1.5% in the third quarter.
4. stand your ground
  – to refuse to change your opinion or give in to an argument
  As a business owner, it’s important to stand your ground when dealing with some suppliers.
5. courteous
  – polite and showing respect
  Working in the customer service industry requires you to be more courteous than necessary.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. all ears 
Answer:
2. meet somebody halfway 
Answer:
3. factory price/cost 
Answer:
4. stand your ground 
Answer:
5. courteous 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Ben
I’m glad you’re vacant today. Shall we discuss the details of the negotiation?
Michelle
I’m all ears, sir.
Ben
Right. So, I’ve set a meeting with PXT Filters via Google Meet. What I need you to do right away is to prepare and settle a deal for our new cafe branch. Make sure to get the factory price for the filter system.
Michelle
Noted on that, sir.
Ben
Also, I’m going on an important business trip on Tuesday so you will be handling the negotiation on your own.
Michelle
I understand, sir.
Ben
One more thing, we cannot go beyond 8% higher than the factory price. If they disapprove of this, be prepared to meet them halfway.
Michelle
Yes sir. This is noted.
Ben
Be ready to stand your ground when the need arises; we can’t afford to lose this supplier. But also, remember to be courteous.
Tom
I will do my best, sir. I won’t let our team down.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You are preparing for a negotiation. Instruct your subordinate on the negotiation with Strongbuild Packaging.
Your tutor will be the subordinate. Please use the following as your guide:
– You will be on a business trip, so the subordinate will handle the negotiation on his/her own.
– He/She must get the factory price for the packaging tubes that you need for a new product.
– The subordinate must remember that he/she must not go beyond 3% beyond the factory price.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. Have you participated in a negotiation? How did you prepare?
2. Why is it important to prepare for a business negotiation?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Y_CE_G-6-1

PART A_1

We will read aloud the words below. Please repeat after me. I will check your pronunciation.
(Please send the mispronounced words and expressions to your student.)

PART A_2

pour
apparently
abruptly
be about to do
steadily

PART A_3

Now, let’s review some words from part A_2.
(Please review the mispronounced words and expressions from part A_2.)

PART A_4

PART B_1

You will read aloud the passage below. I will check your pronunciation and intonation.
(Please send the mispronounced words and expressions to your student.)

PART B_2

The host poured tea into the cup and placed it on the small table in front of his two guests, a father and his daughter. The host then put the lid on the cup with a light sound. Apparently thinking of something, he left the thermos on the table before hurriedly making his way into the inner room. Not long after, the guests heard a chest of drawers opening and rustling.

The father and his ten-year-old daughter remained seated in the parlor as they waited for the host to return. The daughter was looking at the flowers outside the window, and as the father was about to take his cup, a crash came right into the parlor. The thermos had fallen to the floor.

The daughter looked over her shoulder abruptly, startled. Neither of them had touched the thermos, and although it had not stood steadily when the host placed it on the table, it had not fallen then.

PART B_3

Now, let’s review some words and sentences from part B_2.
(Please review the mispronounced words and sentences from part B_2.)

PART B_4

PART B_5

I will ask the following questions. Please answer based on the passage. I will check if your sentences are complete and if the grammar is correct.

PART B_6

1. Who are the host’s guests?
Answer:
2. How old is the daughter?
Answer:
3. What did the host do after leaving the thermos on the table?
Answer:
4. What happened as the father was about to take his cup?
Answer:
PART B_7

Now, let’s review your answers.
(Please review your student’s answers by sending the correct answers in complete sentences. After that, ask your student to read aloud his or her corrected answers.)

PART B_8

PART C_1

Please construct sentences using each word below.

PART C_2

apparently
be about to do
steadily
PART C_3

Now, let’s review your sentences.
(Please review your student’s sentences by sending them in complete sentences. After that, ask your student to read aloud his or her corrected sentences.)

PART C_4

PART D_1

Let’s study the example below. I will read the sample question, and you will read the sample answer.

PART D_2

Sample Question:
Studying English is important. Do you agree with that?
Sample Answer:
I agree. In my opinion, English is not only a school subject but a language that can be used for communication. To have a good future, we need to study English so we can have more opportunities to achieve success.
PART D_3

You will defend your opinion about the following topics. Your answer should have at least one reason.
Your answer should start with “I agree/ I disagree”.
I will check if your sentences are complete and if the grammar is correct.

PART D_4

1. In this world there are sometimes mysterious phenomena that cannot be proven by science. Do you agree with this?
Answer: I agree / I disagree
2. The customer is always right. Do you agree with this?
Answer: I agree / I disagree
PART D_5

Now, let’s review your answers.
(Please review your student’s answers by sending the correct answers in complete sentences. After that, ask your student to read aloud his or her corrected answers.)

PART D_6

PART E_1

Now, please answer the following questions. Give at least one reason to support your opinion.
I will check if your sentences are complete and if the grammar is correct.

PART E_2

1. How can customers show their appreciation to their hosts or servers?
Answer:
2. Do you think giving tips is necessary? Why or why not?
Answer:
PART E_3

Now, let’s review your answers.
(Please review your student’s answers by sending the correct answers in complete sentences. After that, ask your student to read aloud his or her corrected answers.)

PART E_4

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson52: Responding to invitations

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. print
  -letters, numbers, or symbols that have been produced on paper by a machine using ink
  The clients want digital prints of their products.
2. count somebody in
  -to include someone in an activity or arrangement
  Please count me in on the project.
3. toast
  -an expression of good wishes or respect for someone that involves holding up and then drinking from a glass of alcohol, especially wine, after a short speech
  I will propose a toast to the boss this evening.
4. shareholder
  -a person who owns shares in a company and therefore gets part of the company’s profits and the right to vote on how the company is controlled
  Some of our shareholders are going to visit the office on Monday.
5. take a rain check
  -used to tell someone that you cannot accept an invitation now, but would like to do so at a later time
  I have some business that day so I’ll take a rain check.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. print 
Answer:
2. count somebody in 
Answer:
3. toast 
Answer:
4. shareholder 
Answer:
5. take a rain check 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Ana
Hello, Tom. The whole marketing team is going to celebrate the success of our print advertising campaign. We would like to invite you to dinner.
Tom
That’s lovely! Have you chosen a place yet?
Ana
Yes, we have. It’s Nicolo’s Pizzeria. So, shall we count you in?
Tom
Yes, please! Thank you for inviting me.
Ana
Well then, that’s settled. Also, we would like for you to make a toast.
Tom
I’d be honored to do that.
Ana
Thank you. Oh, before I forget, we’ll have a get-together after the shareholders’ meeting on the 19th. Are you available?
Tom
Sorry, I’ll have to take a rain check.
Ana
Oh, that’s too bad. Well, see you tomorrow then!
Tom
See you!
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
Invite your co-worker to lunch. Your tutor will act as your co-worker. Please use the following as your guide:
– You will celebrate your promotion.
– You will choose an Italian restaurant.
– The lunch will be at 13:00.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. How do you politely decline an offer from someone? (dinner, lunch)
2. Why are company events important?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson34: Promotional e-mail about a new product

PART A_1
Let’s learn vocabulary. Listen and repeat these words and sentences after your tutor.
PART A_2
1. kick-start
  -to make something start to happen or start to develop more quickly:
  Completing several internships at marketing firms kick-started my career.
2. well-being
  -the state of feeling healthy and happy
  An employee’s performance in the workplace is linked to his overall well-being.
3. combat
  -to try to stop something unpleasant or harmful from happening or increasing
  The organization teaches its members how to combat cyber security threats.
4. portable
  -light and small enough to be easily carried or moved
  Our company specializes in the production of portable storage containers.
5. patronage
  -the financial support or business provided to a store, hotel, or the like, by customers, clients, or paying guests
  We appreciate Mr. Sanders for his never-ending patronage over the years.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. kick-start 
Answer:
2. well-being 
Answer:
3. combat 
Answer:
4. portable 
Answer:
5. patronage 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2

FROM: jullianroe.u@brightbeveragesinc.com
TO: subscribers@brightbeverages.com
SUBJECT: THE NEWEST HEALTHY DRINK

To our dear subscribers,

Greetings from Bright Beverages! It is time for you to kick-start your path to health and well-being. Experience a refreshing lifestyle with our Pure Boost juice, a drink made from vegetables and fruits such as kale, spinach, apple, and blueberries. Pure Boost is a fortified drink rich in vitamin C and D, which can help combat the harmful effects of stress. The product will be available next week in stores nationwide. As part of our special offer, you can receive a portable speaker when you purchase online. For a secure transaction, an official Bright Beverages representative would be honored to get in touch with you.

Thank you for your patronage.

Best regards,
Jullian Roe
Marketing Officer, Bright Beverages Inc.

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below using the expressions you just learned.
PART C_2
Your brand is launching a new product. Introduce it to your tutor, who will act as your new client. Please use the following as your guide:
– Your brand is Truman Time.
– Your new product is the Classic Lombard leather watch.
– The product will be available in stores nationwide next month.
– Customers will get a free strap if they purchase online.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. Do you receive promotional emails? How do you feel about them?
2. Nowadays, what is the best way to promote a new product? Please explain.
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson33: Brand building

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. fundamental
  -forming the base, from which everything else develops
  Our company is based on the fundamental principle that all employees should cultivate their skills.
2. sustainable
  -causing little or no damage to the environment and therefore able to continue for a long time
  Many food brands are adopting sustainable practices to help protect the environment.
3. commit
  -to promise or give your loyalty, time, or money to a particular principle, person, or plan of action
  It is crucial that you commit to every task.
4. in the works
  -in the process of being planned or done
  The project in Europe is still in the works.
5. on the go
  -very busy
  Corporate employees are usually on the go.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. fundamental 
Answer:
2. sustainable 
Answer:
3. commit 
Answer:
4. in the works  
Answer:
5. on the go 
Answer:
PART B_1
Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.
PART B_2

SUNFIELD Inc.

Sunfield Inc. began production in 2016. We at Sunfield are united by our fundamental belief that people should enjoy dairy-free products made from sustainable sources. Over the years, Sunfield has been providing households with various organic dairy-free products. We commit to both quality and care. The brand made a name for itself when it launched SoyFun, a great-tasting soy beverage that comes in three different flavors: strawberry, blueberry, and melon. Today, the brand continues to expand its range of healthy products. A wide selection of products is already in the works. With more organic and great-tasting goodies to hit the stores, Sunfield will surely win the hearts of people who are always on the go.

PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You are with a new client. Tell your tutor, who will act as the new client, information on how the brand you are working for was developed. Please use the following as your guide:
– Tori Shoes was founded in 2008 and specializes in footwear.
– The brand made a name for itself when it launched its 2012 winter collection.
– It will launch its line of summer footwear next month which will surely attract people who are always on the go.
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. What is one of the most trusted brands in your country?
2. Nowadays, what is the best way for a company to attract more consumers? Please explain.
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)|ビジネス会話(上級1章)
Lesson32: Target market of a product or service

PART A_1
Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.
PART A_2
1. target audience
  -the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
  The magazine’s target audience is businessmen.
2. critical
  -of the greatest importance
  Time is critical in every project process.
3. commercial
  -used to refer to radio or television paid for by advertisements that are broadcast between and during programmes
  Based on the company’s survey, consumers enjoy watching humorous commercials.
4. persuasive
  -making you want to do or believe a particular thing
  Our boss’ speech during the company party was really persuasive.
5. renowned
  -famous for something
  Bernard Marr is a renowned leader in the field of business.
PART A_3
Let’s make sentences using the vocabulary we’ve just learned.
PART A_4
1. target audience 
Answer:
2. critical 
Answer:
3. commercial 
Answer:
4. persuasive 
Answer:
5. renowned 
Answer:
PART B_1
Let’s read the dialogue. After that, we’ll switch roles.
PART B_2
Mae
Hey, Lana. I heard you’re working for Millana Inc. I am quite invested in the Bright Lift sunscreen.
Lana
Yes, I am. Bright Lift’s target audience is women in their 20s who are regularly exposed to the sun. We believe that it is critical that you start a sun protection routine in your 20s.
Mae
That makes sense! The campaign for the product was really effective. Where was it first launched?
Lana
We primarily launched it in the Philippines where the weather is usually humid.
Mae
I see. I thought the commercial was well-made and persuasive! I immediately went to the store to purchase Bright Lift.
Lana
Well, that’s thanks to our strong marketing team. We organized pop-up events for working women in their 20s. They attended talks by beauty experts and were given free products.
Mae
That’s splendid! If you have upcoming events, please let me know.
Lana
Certainly, I’ll be happy to give you updates on our latest products and events.
Mae
That would be great! Thank you so much.
Lana
You’re welcome, and I hope you keep supporting Millana Inc.
PART B_3
Please summarize the conversation using your own words and expressions.
PART B_4
PART C_1
Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.
PART C_2
You work for a beverage company. Identify and explain your product’s target market/target audience to your tutor who will act as a client. Please use the following as your guide:
– The product is Blast energy drink (enhances mental alertness and physical performance)
– As part of the company’s marketing strategy, pop-up events were held in malls.
– Our target market is…….. (Please identify the target market based on the product information.)
PART C_3
PART D_1
Let’s discuss today’s theme. Please answer the questions below.
PART D_2
1. Why is knowing the target audience/target market important for a business?
2. When was the last time a commercial persuaded you to buy a product?
REVIEW AND FEEDBACK
Now, let us review the things that you learned in this lesson.
(Please give a short feedback on how your student did on your class.)
Grammar
文法
Pronunciation 発音 Vocabulary
単語
Comprehension
理解
GOOD 文法の誤りはほとんどなく、完全な文章で話すことができる ほとんどの単語をはっきりと正しく発音することができる 習った表現を適切に使うことができる 文章を理解し、質問に正しく答えることができる

FAIR
文法の誤りはあるが、完全な文章で話すことができる 発音の練習が必要な言葉がいくつかある たまにミスはあるが、習った表現を適切に使うことができる 文章を完全に理解するのは難しく、質問に正しく答えられないときもある

POOR
文章で話すのは難しく、単語だけで話すことができる 発音の練習が必要である 習った単語と表現を少しだけ使うことができる 文章を理解するのは難しく、質問に答えるのは難しい
TUTOR FEEDBACK

GRAMMAR
Good: Was able to speak in complete sentences with minimal grammatical errors.
Fair: Was able to speak in complete sentences with evident grammatical errors.
Poor: Was able to speak using words only.
PRONUNCIATION
Good: Was able to pronounce most of the words clearly and correctly.
Fair: Mispronounced a few words.
Poor: Mispronounced most of the words.
VOCABULARY
Good: Used appropriate expressions learned in class.
Fair: Used appropriate expressions learned in class and made a few errors in word choice.
Poor: Used only a few words and expressions.
COMPREHENSION
Good: Was able to understand the passages and answer the questions correctly.
Fair: Had a little difficulty in understanding passages and answering questions.
Poor: Had a hard time understanding passages and answering questions.