All posts by weblio PH

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson29: Clarifying the content of a business contract

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1. clarify
	-to make something clear or easier to understand by giving more details or a simpler explanation
	I have to clarify some things with my manager.
2.　breakdown
	-a division of something into smaller parts
	We need a cost breakdown of this project.
3.　revision
	-a change that is made to something, or the process of doing this
	Our client instructed us to do some revisions on the design.
4.　distribution
	-the process of giving things out to several people, or spreading or supplying something
	We need to discuss the distribution costs of the new products this afternoon.
5.　clause
	-a particular part of a written legal document, for example a law passed by Parliament or a contract (= an agreement)
	Rita had some questions about the payment clause in the contract.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　clarify
Answer:
2. breakdown
Answer:
3. revision
Answer:
4. distribution
Answer:
5. clause
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

On a phone call

Ben

Hello, Lana. I sent you the contract this afternoon. I was wondering if you have reviewed the terms and conditions.

Lana

Hi, Ben. Yes, I have read them, and I would like to clarify some things that were not included in the contract.

Ben

Please feel free to ask me any questions.

Lana

Since we’re aiming for an early product launch, I’d like to know when we can expect the script of the radio advertisement.

Ben

You can expect the script in five days. The copywriter is just editing a few details.

Lana

Alright. Now, I understand that the total project cost is $12,000. Could you give me a breakdown of your service fee?

Ben

The service fee includes talent fees and distribution costs.

Lana

I see. One more thing, is the contract open for revisions?

Ben

Yes, it certainly is. We’ll add the details we have just discussed, and if you wish to add any other clause, please do tell us.

Lana

Okay, that’s good to hear. Thank you.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Clarify the details of a business contract with your tutor, who will act as a marketing manager. Please use the following as your guide:
– Your product campaign is due next month. Ask the marketing manager when you can expect the finalized design for flyers.
– Ask the marketing manager for a breakdown of his/her agency’s service fee.
– Ask if the agreement is open for revisions.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Why is it important for a person to thoroughly review the terms and conditions of a contract?
2.	Should contracts be open for revisions? Why or why not?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson68: Changes in organizational structure

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　running at a loss
	-used to refer to a business that is operating without making any profit
	MCK Corporation is running at a loss for the past six months due to tight competition.
2.　payroll
	-a list of the people employed by a company showing how much each one earns
	The accounting department is responsible for the company’s payroll.
3.　layoff
	-an occasion when a company stops employing someone, sometimes temporarily, because the company does not have enough money or enough work
	The manufacturing company conducted a layoff due to financial loss.
4.　mount
	-to gradually increase, rise, or get bigger
	The company’s loss is mounting because of poor management.
5.　keep (something) under wraps
	-to keep something a secret
	The employee condoned his leader’s aggressive behavior to keep the serious matter under wraps.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　running at a loss
Answer:
2.payroll
Answer:
3.layoff
Answer:
4.mount
Answer:
5.keep (something) under wraps
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Liam, I received your message about the planned restructuring of McBee Foods Corporation. Are you really going to do it?

Liam

Unfortunately, yes.

Harry

May I ask why?

Liam

Our competitors have overtaken us and we lost about 30% of the market share. We’ve been running at a loss for the past seven months. We have no choice but to restructure because we are losing money.

Harry

How do we go on this exactly?

Liam

Currently, we can’t keep everyone on the payroll. It’s crucial, but we need to conduct a layoff.

Harry

I agree although it will be distressing for some of our personnel. But how does the company benefit from this?

Liam

This decision will allow us to stop losses from mounting. We won’t have to pay as many people as we do now using money we don’t have.

Harry

That makes sense, but how will you break the news to the staff?

Liam

I will schedule a meeting with everyone. Just please keep this under wraps until I do.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your company plans to restructure due to its low sales in the past nine months. As the CEO, announce the restructuring plans to your employees using the following guide. Your tutor will pretend to be one of the workers.
1) Reason for restructuring: Low sales
2) Change to be implemented: Rebranding
3) Benefits of restructuring: Fresh/renewed company image and presence, hence attracting more customers

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What are the recent changes in your company’s organizational structure?
2.	What are the common reasons for changes in companies’ restructuring?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson67: Organizational structure

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　organizational structure
	-the way in which a large company or organization is organized, for example, the types of relationships that exist between managers and employees
	Based on our new organizational structure, buyers will now receive information from the Market Research Team.
2.　final say
	-when a person has the final say, he/she has the power to make decisions on certain things
	As an account director, Mr. Pitt has the final say on account managements.
3.　for (some) years running
	-for a certain number of consecutive years
	Mr. Kim has been the CEO of GroupL Media for 20 years running.
4.　elevate
	-to be in a higher rank or social position
	My goal this year is to elevate to a higher position.
5.　exemplary
	-very good and suitable to be copied by other people
	The department was commended for its exemplary performance this month.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　organizational structure
Answer:
2.final say
Answer:
3.for (some) years running
Answer:
4.elevate
Answer:
5.exemplary
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Phew! Finally, I’m done preparing for the new organizational structure presentation tomorrow.

Liam

That’s great! So, how is the company structured in your presentation?

Harry

So, our company will be divided according to function. As we specialize in manufacturing, I will be focusing on the production department.

Liam

Okay. So, who makes the decisions on contracts with companies?

Harry

Our production manager, Ms. Evans, has the final say on all manufacturing processes since she has been in the position for three years running. Also, any decision she makes has a significant impact on the entire department.

Liam

I agree. What about the manager in the consumer client division? Where does he get his information?

Harry

Mr. Lopez, our consumer client division manager, gets information from the Investment Research Department supervised by Ms. Peterson, who was elevated to that position last month for her exemplary performance.

Liam

Well done, Harry!

Harry

Thanks, Liam. Please let me know if I should add anything else to my presentation.

Liam

Sure. I’ll review your presentation again later.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

A new employee is asking you about the organizational structure of your advertising company, KML Marketing. Share the information to your tutor, who will play your coworker’s role, using the following details:
– Mary Simpson (Marketing Head)
– Ken Chan (Quality Content Head)
– Denise Truner (Creatives Department Head)
– Ben Swift, Shane Dunter, Michael Collins, Taylor Grand, Kyle Myers (Multimedia Producers/Editors)

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Who is at the top of your company’s organizational structure?
2.	What changes have happened in your company’s organizational structure recently?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson66: Public relations disaster

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　backlash
	-a strong feeling among a group of people in reaction to a change or recent events
	The brand faced a major public backlash for signing a controversial artist as its endorser.
2.　market share
	-the number of things that a company sells compared with the number of things of the same type that other companies sell
	Mr. Uy, a businessman, prefers purchasing market share to establishing his own brands because he believes it’s less costly.
3.　aftermath
	-the period that follows an unpleasant event or accident, and the effects that it causes
	The country’s unemployment rate has increased in the aftermath of the pandemic.
4.　boycott
	-to refuse to buy a product or take part in an activity as a way of expressing strong disapproval
	The agency urged the people to boycott the brand’s products because of its unpaid taxes.
5.　halt
	-to (cause to) stop moving or doing something or happening
	Creamery Delights will halt factory operations next month for building and equipment maintenance.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　backlash
Answer:
2.market share
Answer:
3.aftermath
Answer:
4.boycott
Answer:
5.halt
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Harry, have you heard about what happened to Nutri S. Corp.?

Liam

Hmm, I don’t think so. What happened?

Harry

The company faced public backlash for food poisoning cases because of some of its products.

Liam

Really? That sounds extreme. What happened to them after?

Harry

The company lost 20% of its market share in the aftermath of the incident, as consumers began doubting the safety of eating the company’s products. Some people have also been boycotting its products.

Liam

That’s huge! So, what action did they take to avoid further backlash?

Harry

Nutri S. temporarily halted factory operations to sanitize its facilities and replace old equipment to avoid further trouble downstream.

Liam

That’s probably for the better. Are they also doing something to keep the incident from happening again?

Harry

Yes, they are. I heard that they have also set stricter food handling guidelines in its factory, in its efforts to avoid the same incident from repeating.

Liam

That’s good to hear. I’m hoping all goes well.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your skincare company is facing a public backlash due to customer complaints regarding major skin reactions after using your beauty products. Discuss the incident with your tutor, who will play your colleague’s role, using the following expressions:
1) “Our company is facing public backlash for ~.”
2) “~ in the aftermath of the incident.”
3) “To avoid further trouble downstream, the company ~.”

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What can companies do to boost their reputation?
2.	What circumstances can damage the reputation of companies?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson65: Responsibilities of a brand manager

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　take (something) to the next level
	-to further improve or advance something
	Star Fashion Clothing took its marketing to the next level by signing Kendall Jenner and Gigi Hadid as their new endorsers.
2.　spearhead
	-to lead something such as an attack or a course of action
	Mr. Dawson spearheaded the brand’s marketing campaign in Florida.
3.　rise to the challenge
	-to perform so as to succeed
	Joanna is an assertive employee. She likes to rise to every challenge.
4.　extensive
	-wide in range and including much detailed information
	We need someone who has extensive practice in programming.
5.　consumer behavior
	-the actions and decision-making of people who purchase goods and services for personal consumption
	Understanding consumer behavior is important to increase customer loyalty.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　take (something) to the next level
Answer:
2.spearhead
Answer:
3.rise to the challenge
Answer:
4.extensive
Answer:
5.consumer behavior
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Good morning, Mr. Payne. Welcome to KLP Marketing Corp.

Liam

Thank you, Mr. Styles. It’s a pleasure to be here as your new brand manager.

Harry

Great. So, as you’ve known in our previous interview session, we needed someone to take KLP Marketing Corp.’s campaigns to the next level. You’ll be in charge of keeping our brands highly visible in various media, especially online.

Liam

Got it.

Harry

You will also spearhead innovations in advertising the brands.

Liam

Yes, sir.

Harry

Also, as a brand manager, your primary responsibility is to rise to the challenge of keeping the company on top of trends.

Liam

Yeah, that’s very essential. Trends are fleeting nowadays.

Harry

Exactly. So, your specific tasks include researching the market and understanding consumer behavior.

Liam

All clear.

Harry

Since you’ve had extensive experience in advertising, we’re very pleased to be working with you.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

As an HR coordinator, you are tasked to welcome and show around your newly hired brand manager. Discuss to your tutor, who will play the manager’s role, the responsibilities of the position using the following expressions:
1) Goal: To improve our product’s recognition
2) Target: Put our products on the list of hottest products of the year.
3) Main task: Manage social networking sites.

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What are the skills needed to effectively manage something?
2.	What comes to your mind when you hear the word “manager”?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson64: Giving advice about building a brand

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　distinct
	-clearly noticeable; that certainly exists
	These sales are a distinct improvement on last year’s.
2.　visual identity
	-all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others
	Design, advertising, and public relations are essential in establishing a visual identity.
3.　unique selling proposition
	-(also called “unique selling point” and abbreviated as “USP”) the marketing strategy of informing customers about how a brand or product is superior to its competitors
	McDonald’s unique selling proposition includes low prices, consistency, and cleanliness.
4.　rebranding
	-the act of changing the way that an organization, business company, or product appears to the public
	The company’s recent rebranding has made it more successful compared to its performance in the past 10 years.
5.　create a lot of buzz
	-to draw positive attention and interest in something
	The brand’s controversial Facebook advertisement created a lot of buzz, resulting in more sales.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　distinct
Answer:
2.visual identity
Answer:
3.unique selling proposition
Answer:
4.rebranding
Answer:
5.create a lot of buzz
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Thanks for meeting me today, Liam. As we’ve initially discussed through email, we need your advice on improving our brand. So, what do you think we should do?

Liam

Well, currently, Pop’s Diner falls short of distinct qualities, so people don’t usually recognize your brand.

Harry

Yeah, right. I think we need to do something about its uniqueness.

Liam

That’s correct. You need to emphasize your brand’s uniqueness to set your fastfood chain apart from other chains.

Harry

So, how do we pull this off?

Liam

To achieve this, you must put your mind to improving your visual identity. You need to determine your unique selling proposition.

Harry

Right! We could do a slight rebranding.

Liam

Yes. Consider making your color scheme unique and creating a recognizable symbol in your shops and items.

Harry

Sounds like a plan.

Liam

And last but not the least, you should set out to create a new logo. That would create a lot of buzz among your existing customers and among new ones, as well.

Harry

That’s an excellent idea. Thank you, Liam. I’ll discuss this with our marketing executives.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your business, Jolly Eats, wants to improve its brand. As a branding consultant, talk to the marketing head and give advice for the brand’s improvement and continuous success. Please use the following structure chronologically:
1) Current situation: brand’s points for improvement
2) Objective: purpose of the marketing plan to be utilized
3) Strategy: specific approach to improve the current situation
4) Final advice: concrete action plan to boost the brand

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	Could you name some of the most popular brands in your country?
2.	Why do you think they are popular among others?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson63: Webinar invitation

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　fleeting
	-short or quick
	We had a fleeting business trip in Miami last month.
2.　webinar
	-an occasion when a group of people goes on the internet at the same time to study and discuss something
	The media company will host a webinar for aspiring journalists.
3.　gear (something) toward/to (something)
	-to design or organize something so that it is suitable for a particular purpose, situation, or group of people
	This charity event held by the company is geared toward giving food, water, and shelter to African communities.
4.　platform
	-the type of computer system or smartphone you are using, in relation to the type of software (= computer programs) you can use on it
	WordPress is one of the common platforms used in promoting products through blogs.
5.　artificial intelligence
	-the study of how to produce machines that have some of the qualities that the human mind has, such as the ability to understand language, recognize pictures, solve problems, and learn
	The company specializes in robotics and artificial intelligence like e-payments and digital assistants.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　fleeting
Answer:
2.webinar
Answer:
3.gear (something) toward/to (something)
Answer:
4.platform
Answer:
5.artificial intelligence
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

Social Media Trends 101
September 30, Friday | 3:00 p.m.

Social media trends can be fleeting, but some stick around and become pillars of the world of social media. This webinar is geared toward determining which trends are going to surface and stick around for the coming years.

We want this webinar to be as collaborative as possible, so it will be conducted on a platform that supports question-and-answer sessions with our special guests Digital Strategist and Storyteller, Sam McDonald, and Social Media Professor for TechHub Academy, Bianca Myers. At the end of the webinar, you will know:
– the 10 most important trends; and
– how you can prepare for the changing social media landscape in the coming year.

We’ll jump on at 3:00 p.m. on September 30th for a conversation around these trends, including marketing to Gen Z, artificial intelligence in social media, and more. Save your seat by clicking the Register button below. The first 10 registrants will receive special freebies. See you there!

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You came across a webinar invitation online about social media marketing. You thought your colleague might be interested in the topic. Relay the following details of the webinar invitation to your tutor, who will play your colleague’s role. Kindly use the specific points below:
1) Subject matter: the importance of social media marketing
2) Method: a platform that supports screen-sharing
3) Perks: the importance of social media in business; how to engage customers online; how big companies use social media to their advantage
4) Call to action: e-mail confirmation of registration to AnneSandler@hubtech.com

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What topics will make you interested in joining a webinar?
2.	What are the pros and cons of webinars?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson28: Details of a business contract

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　render
	-to give something such as a service, a personal opinion or expression, or a performance of a song or poem, etc. to people
	The purchase department will render support to the marketing department.
2.　scope
	-the range of things that an activity, company, law, etc. deals with
	All my tasks are within the scope of my job.
3.　payable
	-that should be paid
	The fee for our office space is payable in monthly installments.
4.　collaborate
	-to work with someone else for a special purpose
	She was glad to collaborate with fashion designers from Europe.
5.　termination
	-the act of ending something or the end of something
	He received a termination letter from his supervisor.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1. render
Answer:
2. scope
Answer:
3. payable
Answer:
4. collaborate
Answer:
5. termination
Answer:

PART B_1

Let’s read the article. Please read it aloud, and I will check your pronunciation and intonation.

PART B_2

FROM: vin732@henleyimages.com
TO: coltonburnett@silverline.com
SUBJECT: Business Contract

Good day, Mr. Burnett. We would like to thank you for choosing Henley Images. Please allow me to review some details of our business contract. As indicated, the photographer will render services such as product photography and editing. This work scope involves producing photographs in printed and digital media, collaborating with creative directors, and retouching the images after the shoot. The fee for the said services will be $1,000, payable in full. We will deliver proof photographs to the client within 7 days of the photography shoot. In the event of termination, the contractor will be entitled to fifty percent of the total amount. Thank you.

Yours truly,

Vin York
Marketing Director, Henley Images

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are the secretary of Think Matrix (a web design agency). Tomlinson Inc. has hired one of your web designers. Review the details of the business contract. Your tutor will act as a representative from Tomlinson Inc. Please use the words and expressions you learned today. Please use the following as your guide:
– The web designer will render services such as designing the company’s website and improving user’s experience.
– Fee of service: $3,000 payable in full
– Termination of contract: the contractor will be entitled to sixty percent of the total amount

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	In your line of work, do you encounter business contracts? Why or why not?
2.	Why is it important for a business contract to clearly state the terms of payment?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did on your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson62: Proposing a social media strategy

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　formulate
	-to develop all the details of a plan for doing something
	IMT Tech formulates the best marketing strategy by getting in touch with business professionals to promote their products.
2.　customer retention
	-the ability of a company or product to retain its customers over some specified period
	Valuing your clients is an important factor of customer retention.
3.　address
	-to give attention to or deal with a matter or problem
	Could I put you on hold for a minute or two? I’ll just check your record on our system to address your concern.
4.　devise
	-to invent a plan, system, object, etc., usually using your intelligence or imagination
	The company needs to devise a new program where employees can communicate effectively.
5.　set (something) in motion
	-to begin something, such as a plan or process
	The company aims to set the new policy in motion next week.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　formulate
Answer:
2.customer retention
Answer:
3.address
Answer:
4.devise
Answer:
5.set (something) in motion
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Harry

Hi, Mike. Are you free to talk right now?

Mike

Yeah, I am. This is about the new social media strategy, right?

Harry

Yes. In our last meeting, my team decided that social media is the right way to recover Tom’s Sports’ competitive advantage. So, we formulated a strategy on how we can go about this.

Mike

Do you think this will be worth the money that we will invest?

Harry

Very much so. Our customer retention rate has been down for the past five months. It’s about time to take action.

Mike

Thank you for addressing that problem. So, what do you suggest?

Harry

I’m planning to devise an online marketing plan where we will collect feedback from our regular customers and share them on social media. We plan to get this campaign off the ground to increase brand recognition.

Mike

Hmmm… That sounds good. But how are we going to target the right people?

Harry

I suggest we go first to our regular customers who are professional athletes or sports enthusiasts.

Mike

Excellent idea! In what platform do we put this into effect?

Harry

The best platform for us would be the leading social networking sites like Facebook and Instagram. Promoting our products via these channels can set this strategy in motion.

Mike

That’s a great plan! Let’s discuss more this tomorrow with the whole marketing team.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

Your team is tasked to come up with a social media strategy for your company’s new line of skincare products. Talk to your tutor (your manager) about it with the following details:
1) Marketing objective: to increase the number of fans
2) Suggestion: go first to young women aged 20-30
3) Strategy: posting videos every day

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	How can a company use social media to its advantage?
2.	What is your favorite product that you discovered through social media?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson61: Social media’s use in business

2021年10月13日 weblio PH

PART A_1

Let’s learn vocabulary. Listen and repeat the words and the sentences with your tutor.

PART A_2

1.　utilize
	-to use something in an effective way
	We must consider how we can best utilize our company resources to gain more profits.
2.　channel
	-a way of making a product, information, etc. available
	Google AdSense could be the best channel to promote our products.
3.　image
	-a mental picture or idea that forms in a reader’s or listener’s mind from the words that they read or hear
	That editorial just gave the company a bad image.
4.　job vacancy
	-a job/position that is available
	TechLoop posted several job vacancies on JobAvenue.
5.　spread oneself too thin
	-to try to do too many things at the same time, so that you cannot give enough time or attention to any of them
	Mr. Malcolm said that the reason for his departure was spreading himself too thin as an operations manager.

PART A_3

Let’s make sentences using the vocabulary we’ve just learned.

PART A_4

1.　utilize
Answer:
2.channel
Answer:
3.image
Answer:
4.job vacancy
Answer:
5.spread oneself too thin
Answer:

PART B_1

Let’s read the dialogue. After that, we’ll switch roles.

以下の会話文を読みましょう。終わったら交代してもう一度読みましょう。

PART B_2

Rom

Hi, Tiffany! How was the social media conference?

Tiffany

Hello, Rom. It was okay. I learned so much about social media.

Rom

Too bad, I missed it! Could you tell me what the speaker talked about?

Tiffany

Of course. What caught my attention was what Mr. Johnson said about how social media can be utilized as an online channel to advertise products and services.

Rom

But how can we use social media to find the right employees?

Tiffany

We need to build a strong online presence and image to reach more clients.

Rom

Oh, I see, but what’s the best way to do this?

Tiffany

We can use a social networking site to acquire new clients. Doing so will help us easily share job vacancies in our company. On the other hand, Mr. Johnson reminded us to not spread ourselves too thin.

Rom

That’s a good idea. And yes, we should focus on one matter at a time. Thank you for sharing what you learned at the conference, Tiffany.

Tiffany

No problem, Rom.

PART B_3

Please summarize the conversation using your own words and expressions.

PART B_4

PART C_1

Let’s do a roleplay. Talk with me according to the situation below, using the expressions you just learned.

PART C_2

You are a new business owner. You went to a social media conference where you heard experts’ speeches about digital marketing. Tell your tutor, who will play the role of your business partner, about what you heard in the event. Kindly use the following as your guide:
– Usage: How social media can be used in a business setting
– Edge: Benefits of online tools in promoting products and/or services
– Form: Type of social media that can be used to address a business’ specific need

PART C_3

PART D_1

Let’s discuss today’s theme. Please answer the questions below.

PART D_2

1.	What social media do you use often?
2.	What do you think is the best online tool to promote a business?

REVIEW AND FEEDBACK

Now, let us review the things that you learned in this lesson.

ではこのレッスンで学んだことを振り返りましょう。

(Please give a short feedback on how your student did in your class.)

	Grammar 文法	Pronunciation 発音	Vocabulary 単語	Comprehension 理解
GOOD	文法の誤りはほとんどなく、完全な文章で話すことができる	ほとんどの単語をはっきりと正しく発音することができる	習った表現を適切に使うことができる	文章を理解し、質問に正しく答えることができる
FAIR	文法の誤りはあるが、完全な文章で話すことができる	発音の練習が必要な言葉がいくつかある	たまにミスはあるが、習った表現を適切に使うことができる	文章を完全に理解するのは難しく、質問に正しく答えられないときもある
POOR	文章で話すのは難しく、単語だけで話すことができる	発音の練習が必要である	習った単語と表現を少しだけ使うことができる	文章を理解するのは難しく、質問に答えるのは難しい

TUTOR FEEDBACK

GRAMMAR
Good:	Was able to speak in complete sentences with minimal grammatical errors.
Fair:	Was able to speak in complete sentences with evident grammatical errors.
Poor:	Was able to speak using words only.
PRONUNCIATION
Good:	Was able to pronounce most of the words clearly and correctly.
Fair:	Mispronounced a few words.
Poor:	Mispronounced most of the words.
VOCABULARY
Good:	Used appropriate expressions learned in class.
Fair:	Used appropriate expressions learned in class and made a few errors in word choice.
Poor:	Used only a few words and expressions.
COMPREHENSION
Good:	Was able to understand the passages and answer the questions correctly.
Fair:	Had a little difficulty in understanding passages and answering questions.
Poor:	Had a hard time understanding passages and answering questions.

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オンライン英会話のWeblio英会話公式ブログ

All posts by weblio PH

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson29: Clarifying the content of a business contract

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson68: Changes in organizational structure

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson67: Organizational structure

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson66: Public relations disaster

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson65: Responsibilities of a brand manager

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson64: Giving advice about building a brand

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson63: Webinar invitation

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson28: Details of a business contract

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson62: Proposing a social media strategy

Business (Expert Chapter 1)｜ビジネス会話（上級１章）
Lesson61: Social media’s use in business

Weblio英会話の公式ブログです