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問題 2
TO: Mr. Colby Kent, Pennbrook Inc.
FROM: Heidi Peters, Best Solutions
DATE: JUNE 11
SUBJECT: Profits
Dear Mr. Kent,
I am glad to be able to provide assistance concerning your company’s recent issues with profits leveling off. Below are suggestions for boosting revenue.
• Online expansion: Revise and expand your company’s Web site to make it more attractive to a wider customer base. In addition, holding online promotional events on a regular basis will tweak customer interest and motivate them to visit the Web site more often, thereby encouraging purchasing. Offering items that can only be purchased online is also appealing.
• Stagger the introduction of new items: Introduce new items once every two to three weeks instead of the current system where you present an entire line four times a year. Customers are always looking for something new—offering new items at shorter intervals will have customers checking your products more frequently.
I would be happy to answer any questions or to expand on the above.
Sincerely,
Heidi Peters