「販促キャンペーン」に関する問題を解いてみましょう。
問題 1
TO: SHIN SATO
FROM: JOYCE CHO
DATE: MARCH 31
SUBJECT: SALES CAMPAIGN
Dear Shin,
It’s time to start organizing our summer sales campaign. Our goal for the campaign is to achieve sales at least 10% higher than the spring campaign, which was disappointing in terms of revenue and product publicity. In fact, according to customer feedback, it was the worst campaign ever. My idea is to offer discounts in addition to the giveaways we’ve been providing during past campaigns. We need to rethink the giveaways as well if we are to motivate customers to participate in the campaign. I’m going to go ahead and schedule a meeting next week. All my staff are free Wednesday morning, so that would be the best day for us. Let me know if that would work for you.